I always thought about how certain ads were paired with certain videos. I was always curious if companies were ever worried about what videos their ads would be on, and how decisions like that were even made. This confirmed for me that this is also a common thought amongst advertisers. If there ads were playing on not so appropriate videos it would have a bad look on their company and could damage their reputation/brand. The reading confirms that there is a fear of being associated with the wrong content.

This is a confirmation for me because I always knew that social media allowed us to interact with one another and communicate via online. This justifies my thoughts because it claims that platforms not only run codes, but are a way of interaction amongst people. In addition it is a way to sell and make money by sharing new ideas.

In today's time, slang is becoming much bigger, and the words we think have one meaning can mean multiple things now. For example, you can say the word "bad" out loud; one person might think bad as a negative and another might think bad in slang terms, which is a positive: same language, same word but different meanings.

Encoding is almost like a subconscious thought. As they said at the bottom of the paragraph, we notice that the person has headphones on which is the turning thought process so we find a solution to get his attention by waving as a form of communication. We might not think that waving to get someone's attention is a form of communication since it is not verbal but there is silent communication such as waving hello or bye or to get someone's attention, etc.

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