Masienda<br /> https://masienda.com/
Purveyor of maíz criollo (heirloom corn)
Recommended by Dr. Claudia Serrato
12 Matching Annotations
- Aug 2024
- Feb 2023
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www.thedrum.com www.thedrum.com
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The most telling real-world results came from the final stock count. For example, no Felix product is more beloved than its best-selling meatballs, yet with customers encouraged to make decisions on climate value, they remained on the shelves, whereas Felix’s new, plant-based meatball alternatives had sold out. Shoppers had learned that the classic dish they had eaten since childhood might not, after all, be the best option for their own children’s future.
- the results that showed that
- their Felix brand followers rejected their most popular product, the Felux meatball
- once the CO2e was show,
- shows the success of clear labeling of CO2e
- and the gamification strategy
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The way in which shoppers were presented with practical climate information was repeatedly commented on as a brilliantly simple idea that people felt ought to be the norm in food retail. Plus, we saw repeat visits – parents so impressed by the concept’s educative value that they came back a second time with their children.As one shopper shared: “I didn’t expect this when walking in. The visuals with the three different bags explained everything so well. I learned so much more compared to, say, a lecture.”
- campaign was highly successfully
- customers learned so much from the simplicity
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The results told us Felix’s demographic really wanted to shop for climate-friendly food brands, but found the sustainability information too confusing and – perhaps as a result – believed sustainable grocery shopping to be too expensive.Our strategy was clear: Give shoppers better information on the climate impact of Felix products and, in the process, demonstrate how easy it is to make climate-friendly choices when products are clearly labelled. We called it The Climate Store (Klimatbutiken) – the world’s first grocery shop in which the ‘price’ of food would be based on its carbon footprint.
- Climate Supermarket
- Climate store
- Survey showed consumers were confused by sustainability information
- consumers were left with the belief that shopping sustainably was too expensive
- One answer to simplify the complexity that was confusing people was uniform labeling of grocery products with their CO2e and a hard limit (18.9Kg CO2e) that consumer must stay under each week to meet Paris agreement
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Customers could only pay with a CO2e currency we printed for the occasion, with every shopper given a ‘budget’ of 18.9 kg CO2e to spend – the maximum personal weekly allowance if we are to meet the goals of the 2030 Paris Agreement.
= example - gamifying system change in one area - grocery shopping - 18.9 kg was the hard limit - shoppers must keep their purchases under 18.9 kg per week to do their fair share to stay within planetary boundaries, in terms of grocery shopping
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= creative carbon footprint labeling gamifies Paris Agreement - grocery story that did an experiment - opened a test popup grocery store in the retail district of Stockholm - where all grocery items were labeled with its carbon footprint - customers were issues CO2e currency - using IPCC guideline that - weekly grocery shop carbon footprint < 18.9 kg CO2e to be aligned with Paris Agreement - customers must stay under 18.9 kg CO2e
Tags
- Paris Agreement
- CO2e currency
- Felix Supermarket
- planetary boundaries
- climate supermarket
- Felix Swedish
- grocery carbon footprint label
- 18.9kg CO2e
- gamify climate shopping
- climate store impact
- climate supermarket impact
- sustainability information confusing
- carbon footprint grocery label
- climate store
- gamify Paris Agreement
Annotators
URL
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- Jan 2022
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www.abc.net.au www.abc.net.au
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Supermarkets short of supply as up to half of truck drivers absent due to COVID. (2022, January 6). ABC News. https://www.abc.net.au/news/2022-01-06/supermarket-shortage-supply-chain-truck-driver-covid/100741392
Tags
- ilness
- truck
- COVID-19
- isolation
- supply chain
- delivery
- empty
- supply
- supermarket
- delay
- lang:en
- prevent
- is:news
- panic buying
- Australia
- absent
- rapid testing
- driver
- shortage
Annotators
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- Jan 2021
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wp.techtarget.itmedia.co.jp wp.techtarget.itmedia.co.jp
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それを実践しているのが、全国に200店舗以上の大型スーパーマーケット「TRIAL」を展開するトライアルホールディングスだ
TRIALはいつも先進技術に積極的に取り込んでいる
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URL
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- Aug 2020
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www.washingtonpost.com www.washingtonpost.com
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Bhattarai, A. (n.d.). Grocery workers say morale is at an all-time low: ‘They don’t even treat us like humans anymore’. Washington Post. Retrieved 14 August 2020, from https://www.washingtonpost.com/business/2020/08/12/grocery-workers-coronavirus/
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www.nber.org www.nber.org
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Hansman, C., Hong, H., de Paula, Á., & Singh, V. (2020). A Sticky-Price View of Hoarding (Working Paper No. 27051; Working Paper Series). National Bureau of Economic Research. https://doi.org/10.3386/w27051
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- May 2020
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link.springer.com link.springer.com
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Zhong, S., Crang, M., & Zeng, G. (2020). Constructing freshness: The vitality of wet markets in urban China. Agriculture and Human Values, 37(1), 175–185. https://doi.org/10.1007/s10460-019-09987-2
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- Apr 2020
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cdn2.hubspot.net cdn2.hubspot.net
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Savanta Coronavirus Data Tracker
Tags
- attitude
- UK
- COVID-19
- home
- consumption
- resources
- supermarket
- results
- information
- news
- is:pdf
- lang:en
- behavior
- transmission
- latest
- data
- tracker
- symptom
- economy
- activity
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