In fact, we have the same utilitarian attitude towards computers and software as towards other technical artifacts such as refrigerators or airplanes.
Computers are not seeing as cognitive artifacts, in the same way that books could be. It is not expected that a computer changes/touches you, in the same way a good book (fiction or non-fiction) does. In that sense, computers don't fulfill the "same destiny of printing", paraphasing Alan Kay, when he and his team envisioned the Dynabook.
The utilitarian attitude is also towards its use (send and email, do a presentation) and its knowledge workers, who, following the analogy are seen as fridge technicians (or the whiz magician in the other extreme).







