Perspective | Even the best-case scenario with omicron will still be bad. (n.d.). Washington Post. Retrieved December 23, 2021, from https://www.washingtonpost.com/outlook/2021/12/21/omicron-mild-cases-numbers/

ReconfigBehSci. (2022, January 2). RT @trishgreenhalgh: A few tweets on masks for kids (thanks @dgurdasani1). US schools were 3.5 x more likely to have COVID-19 outbreaks if… [Tweet]. @SciBeh. https://twitter.com/SciBeh/status/1477614232556515331

Julia Raifman. (2021, July 25). Policymakers are pointing fingers at “the unvaccinated” What if they gave them a hand instead? - Bring vax & food to workplaces, schools, homes -Fund local doctors, including pediatricians, to call patients & deliver vax—Learn from success of Indian Health Service approach [Tweet]. @JuliaRaifman. https://twitter.com/JuliaRaifman/status/1419288641885593604

Gaba, C. (2022, March 10). My own crude estimate: Vaccine refusal has likely killed 180K - 235K Americans to date [Text]. ACA Signups. https://acasignups.net/22/03/10/my-own-crude-estimate-vaccine-refusal-has-likely-killed-180k-235k-americans-date

Eric Feigl-Ding. (2022, January 17). Pandemic leadership matters. #COVID19 mortality per capita by state. 📍Public health is policy, policy is politics. 📍Human behavior is often driven by misinformation. 📍Misinformation is often driven by politics. 📍Politics can be changed by voting—Unless voters can’t. Https://t.co/pFkndQZrfr [Tweet]. @DrEricDing. https://twitter.com/DrEricDing/status/1483181226815012867

Thompson, D. (2021, May 3). Millions Are Saying No to the Vaccines. What Are They Thinking? The Atlantic. https://www.theatlantic.com/ideas/archive/2021/05/the-people-who-wont-get-the-vaccine/618765/

Wellenius, G. A., Vispute, S., Espinosa, V., Fabrikant, A., Tsai, T. C., Hennessy, J., Dai, A., Williams, B., Gadepalli, K., Boulanger, A., Pearce, A., Kamath, C., Schlosberg, A., Bendebury, C., Mandayam, C., Stanton, C., Bavadekar, S., Pluntke, C., Desfontaines, D., … Gabrilovich, E. (2021). Impacts of social distancing policies on mobility and COVID-19 case growth in the US. Nature Communications, 12(1), 3118. https://doi.org/10.1038/s41467-021-23404-5

Haslam, S. A., Steffens, N. K., Reicher, S., & Bentley, S. (2020). Identity leadership in a crisis: A 5R framework for learning from responses to COVID-19. PsyArXiv. https://doi.org/10.31234/osf.io/bhj49

Powerful Headline (words) from a Washington Post article under Economic Policy. WORDS.....! Words..... When you study Legal Theory you learn that "words" play a significant role in all aspects of social order.

Controlling the rhetoric with consistent narrative

This statement simply implies the use of consistent narrative (story) to allow control of the rhetoric. Narrative can be viewed as believable while Rhetoric is a general pejorative. When the rhetoric is mis or dis-information the narrative must be credible.

Main stream media (MSM) has held a long-term standing across the world as being credible. This standing is eroding. It has eroded considerably over the last 25 years among critical thinkers and the general population has started to take notice.

I question everything from MSM especially when narrative is duplicated with identical rhetoric across known government media assets. History is a wonderful thing when searching for Truth. Events in historical time periods can be researched, parsed and studied for patterns based on future evidence and outcomes.

Information "Spin" is real and happens for one purpose, that purpose is to benefit a position, agenda, person, plan, etc., by manipulating (advertising, PR, propaganda) information. Spin is difficult to refute without hard facts. Spin has a short-term shelf life, but that is all it needs to chart a new course, set the "ball" in motion so to say.

History allows Truth to overcome Spin.

IZA – Institute of Labor Economics. ‘COVID-19 and the Labor Market’. Accessed 6 October 2020. https://covid-19.iza.org/publications/dp13683/.

Liu, Zihan, Drake Van Egdom, Rhona Flin, Christiane Spitzmueller, Omolola Adepoju, and Ramanan Krishnamoorti. ‘I Don’t Want to Go Back: Examining the Return to Physical Workspaces During COVID-19’. Preprint. PsyArXiv, 21 August 2020. https://doi.org/10.31234/osf.io/un2bp.

But what is that potential, does it really exist?

Identify where/how this ground is established.