1,918 Matching Annotations
  1. Feb 2022
    1. meaning that clearance is not caused by sleep per se, but instead only co-occurrs with it.

      Also meaning that without anaesthesia, humans clear metabolites through sleep. Which would you opt for?

    2. Walker wrote: “Routinely sleeping less than six or seven hours a night demolishes your immune system, more than doubling your risk of cancer”, despite there being no evidence that cancer in general and sleep are related. There are obviously no RCTs on this, and, in fact, there’s not even a correlation between general cancer risk and sleep duration.

      Big if true. If this is indeed an outright lie, then it's about time we all woke up.

    3. upstream cause that results in both undersleeping and lack of productivity.

      Very plausible. The Cult of Sleep, by default, accuses lack-of-sleep as the culprit of an ever-widening salad bar of life's ailments. Nothing requires less thought than blaming sleep, the unconscious, elusive abstract, for predicaments.

      Lack of productivity warrants more nuanced and bespoke investigation, though not excluding sleep!

    4. this is expected as per the analogy to exercise I make above.

      But this is a poor analogy. Is your lost productivity later reimbursed? If so, how might you explain the underlying catchup mechanism for cognitive performance?

      If it cannot be explained as simply as the relationship between exercise and strength i.e. muscle tear => muscle repair => muscle consolidation, the analogy has overreached.

    5. just a prospect of playing an exciting video game, makes me 100% alert even after sleeping for 2-3 hours.

      Can confirm. Now this is true science.

    6. Convincing a million 20-year-olds to sleep an unnecessary hour a day is equivalent, in terms of their hours of wakefulness, to killing 62,500 of them.

      Such sentences erode credibility; this kind of crude sabre-rattling is regrettably employed props up ideas have not the legs to stand alone.

    7. It appears that there is a distinct single-point mutation that allows some people to sleep several hours less than typical on average.

      Fascinating. Perhaps an answer to [[patrick collison]]'s question on why some people need less sleep than others: https://twitter.com/patrickc/status/945846866444349440

    8. there’s nothing “natural” about sleeping 7-9 hours.

      Fair enough. "Natural" arguments typically represents a morals more than it does reason.

    9. get by

      Getting by on a solo sailing race requires a far narrower, albeit more refined, set of performant skills than getting by generally. For one, social skills are redundant.

      The minimum amount of sleep to achieve the fastest time in a race accommodates many painful tradeoffs that non-seafaring-speed-maximising humans would consider as not getting by.

    10. sleepiness, rather absence of sleep

      That's like saying thirst, rather than the absence of water, is responsible for the decrease cognitive performance during dehydration.

      Yes, you could have slept 20 hours and still feel sleepy. Or not slept for 40 hours and not feel sleepy. Or have sleepiness/wakefulness artificially induced. But these are frivolous scenarios for discerning the relative impact of sleepiness and absence of sleep on cognitive performance.

    11. short-term acute stress response results in adaptation and in long-term increase in performance and in benefit to the organism.

      Perhaps so. Effort of all colours may produce short-term stress while producing obvious long-term benefits. After all, stress serves to keep us from harm.

      But even the modern human is, in all his comfort, susceptible to genuine harm. To repurpose the fundamental, time-tested purpose stress has served is to risk forgoing better explanations for the same phenomena you're ascribing to stress.

    12. The only thing we observe is that my organism was subjected to acute stress.

      Yet ignored are side effects that escaped observation. Sleep-related memory loss may have contributed to this emphatic conclusion.

    13. being overpowered by a superstimulus while being bored

      Fair point.

      Put Big Macs in front of me and I'll eat more Big Macs. Put a Playstation in front of me and I'll play more video games. Put a bed in front of me I'll sleep more. Not much more, but more than if it were not there.

    14. Does this sound “natural”

      If natural means 'as humans were in the Stone Age', then obviously not.

      If natural means 'as a human would behave in a given environment', then probably.

      A roof over your head, comfortable bed, mattress, duvets, pillows, and atmospheric regulation are not cheap - but it does seem human-like to value them as we do.

    1. They gave me a pen. I drew the eyes. I thought it was just their childhood drawings!”

      Annotation on art. “They gave me a pen. I drew the eyes. I thought it was just their childhood drawings!” Security guard Aleksandr Vasiliev who, during his first day on the job, drew eyes on Anna Leporskaya’s painting "Three Figures." #Annotate22 46/365

    1. If you now think: “That’s ridiculous. Who would want to read andpretend to learn just for the illusion of learning and understanding?”please look up the statistics: The majority of students chooses everyday not to test themselves in any way. Instead, they apply the verymethod research has shown again (Karpicke, Butler, and Roediger2009) and again (Brown 2014, ch. 1) to be almost completelyuseless: rereading and underlining sentences for later rereading.And most of them choose that method, even if they are taught thatthey don’t work.

      Even when taught that some methods of learning don't work, students will still actively use and focus on them.


      Are those using social annotation purposely helping students to steer clear of these methods? is there evidence that the social part of some of these related annotation or conversational practices with both the text and one's colleagues helpful? Do they need to be taken out of the text and done in a more explicit manner in a lecture/discussion section or in a book club like setting similar to that of Dan Allossso's or even within a shared space like the Obsidian book club to have more value?

    1. Join us to transcribe

      Annotation on the Colored Conventions. For #DouglassDay “Join us to transcribe, explore, and teach the records of the Colored Conventions, the longest civil rights movement of the 1800s. Help us enrich these records.” #Annotate22 45/365

    1. As someone who is VERY analog, I usually take notes by hand on physical media

      Annotation on note-taking. “As someone who is VERY analog, I usually take notes by hand on physical media.” #ScholarSunday appreciation for the wisdom of Dr. Raul Pacheco-Vega on note-taking techniques, scholarly marginalia and all the colors! #Annotate22 44/365

    1. Feb. 12, 1793 A redacted poem by Reginald Dwayne Betts

      Annotation on the first Fugitive Slave Act.

      "the person not imprisoned not held”

      Excerpt of a redacted poem by Reginald Dwayne Betts. The first Fugitive Slave Act was signed by George Washington on this day, February 12, in 1793. From poems and stories of the 1619 Project. #Annotate22 43/365

    1. The Day Nelson Mandela Walked Out Of Prison Facebook Twitter Flipboard Email

      Annotation on injustice. Expressions of “Free Mandela” as text displayed across everyday contexts–a poster, button, graffiti, and sculpture inscription. Nelson Mandela was released from prison after 27 years on this day, February 11, 1990: "We have waited too long for our freedom." #Annotate22 42/365

    1. Umbrella characteristics

      Annotation on umbrella characteristics. For #NationalUmbrellaDay: "The sporting The deprecatory The gay & festive Who wouldn't be an umbrellas? The Humberellers (generally waved gracefully in the sky) The heavy military" #Annotate22 41/365

    1. I did a spike to come up with a PoC for introducing this into the codebase of a product that I'm working on (matteeyah/respondo#225) by monkey-patching ActiveRecord with delegated types. It's amazing how can a small code change in ActiveRecord facilitate a big change in the domain model.
    1. You may want to jump straight to the Examples section if formal stuff annoys you.

      formal stuff annoys you

      prefer practical vs. prefer theoretical/academic

    1. visual explainer

      Annotation on redistricting. “The remaining Black population is split largely among three other districts where they are the minority.” AL-1: 26% of voting-age population is Black, AL-2: 30%, AL-3: 25%. A “visual explainer" from The Guardian. #Annotate22 40/365

    1. Teaching Online 101 Winter 2022Calendar Event Conversation Cafe is not marked as done.Teaching Online 101 Winter 2022 Calendar EventCalendar Event Conversation Cafe, at Wednesday, February 9, 2022 1:00 PM until 2:00 PMConversation Cafe1:00 PM to 2:00 PMjoin online meetingJoinhttps://washington.zoom.us/j/91727234822Discussion Group Reflection and Discussion is not marked as done.Teaching Online 101 Winter 2022 DiscussionDiscussion Group Reflection and Discussion, due Wednesday, February 9, 2022 11:59 PM.Group Reflection and Discussion3 ptsDue: 11:59 PMQuiz Self-Check: Types of Interaction is not marked as done.Teaching Online 101 Winter 2022 QuizQuiz Self-Check: Types of Interaction, due Wednesday, February 9, 2022 11:59 PM.Self-Check: Types of Interaction

      First Hypothesis Annotation for Tomorrows assignment

    1. user: roberthambly Narrow your search: user: search by username tag: search for annotations with a tag url: search by URLfor domain level search add trailing /* eg. example.com/* group: show annotations associated with a group roberthambly Groups ▾ Groups Create new group ▾ Settings Account details Edit profile Notifications Developer Sign out [{"tag": "getting started", "count": 2}] [] roberthambly More info 3 Matching Annotations Last 7 days hypothes.is hypothes.is Hypothesis 3 roberthambly 03 Feb 2022 in Public Getting started Now you have the extension up and running. It's time to start annotating some documents. Create an account using the sidebar on the right of the screen. Pin the Hypothesis extension in Chrome (1 and 2), then activate the sidebar by clicking the button in the location bar (3). Three steps to get started getting started roberthambly 03 Feb 2022 in Public Annotation Types There are a few types of annotations that can be created with the application: Notes Create a note by selecting some text and clicking the button Highlights Highlights can be created by clicking the button. Try it on this sentence. Replies You can reply to any annotation by using the reply action on every car Annotation Types, getting started roberthambly 03 Feb 2022 in Public Privacy Annotations are either public and visible to everyone or private and visible only to you. Public These annotations are visible to everyone both in the document itself and our public stream. Private Private annotations are visible only to you when logged in. Hypothes.is getting started, privacy Visit annotations in context Tags getting started Annotators roberthambly URL hypothes.is/welcome/9adb709b3ce8f461 Collapse view

      First Annotations on the Hypothes.is site

    1. How to Activate Hypothesis on a Web Pagehttps://web.hypothes.is › ... › Hypothesis in the Public Webhttps://web.hypothes.is › ... › Hypothesis in the Public WebFlag this as personal informationFlag this as personal informationRemove your personal info1 of 3Request pages with your personal info for removal from Google SearchTap on [Glif dots] next to a result and select “Remove my personal info”2 of 3Google will review your removal request shortlyIf it meets Google’s removal policy guidelines, you will be notified that the result is approved for removal from Google Search results.3 of 3Keep track of your removal requests in one placeReview all of your removal request in the Hub where you can also get help finding and removing more of your personal info on SearchWhat type(s) of personal info are on the page you’d like removed from Google Search results?This will help Google review your removal request. Learn more about our removals policy in the help center.My phone numberMy home addressMy email addressWhat type(s) of personal info are on the page you’d like removed from Google Search results?This will help Google review your removal request. Learn more about our removals policy in the help center.Your name Your phone number 1add phone numberYour home address 1add home addressYour email address 1add email addressYour request to remove personal info was submittedWe will review your request and, if approved, the URL(s) will no longer appear for searches relevant to the name(s) you provided.You can check the status of your requests using the Remove Your Personal Info Tool.ContinueClick on the greyed-out Hypothesis button in your browser's toolbar. The button will turn black, and the annotation pane will appear on the page. screenshot ...‎If you're using Chrome · ‎Setting and using a keyboard...About Us : Hypothesishttps://web.hypothes.is › abouthttps://web.hypothes.is › aboutFlag this as personal informationFlag this as personal informationRemove your personal info1 of 3Request pages with your personal info for removal from Google SearchTap on [Glif dots] next to a result and select “Remove my personal info”2 of 3Google will review your removal request shortlyIf it meets Google’s removal policy guidelines, you will be notified that the result is approved for removal from Google Search results.3 of 3Keep track of your removal requests in one placeReview all of your removal request in the Hub where you can also get help finding and removing more of your personal info on SearchWhat type(s) of personal info are on the page you’d like removed from Google Search results?This will help Google review your removal request. Learn more about our removals policy in the help center.My phone numberMy home addressMy email addressWhat type(s) of personal info are on the page you’d like removed from Google Search results?This will help Google review your removal request. Learn more about our removals policy in the help center.Your name Your phone number 1add phone numberYour home address 1add home addressYour email address 1add email addressYour request to remove personal info was submittedWe will review your request and, if approved, the URL(s) will no longer appear for searches relevant to the name(s) you provided.You can check the status of your requests using the Remove Your Personal Info Tool.ContinueHypothesis Mission. Hypothesis is a new effort to implement an old idea: A conversation layer over the entire web that works everywhere, without needing ...

      Pin Icon for extension, Click to make black, Select text, Click the double quote

    1. February 8 Hypothesis annotation

      “You won’t use it in the real world, just cheat.”

      If you find this note, please add a reply about your experience with schooling and cheating. #Annotate22 39/365

    1. Annotation on dinosaur pronouns. “Among the edits, ‘him’ is now gender-inclusive ‘their.’” A 2nd graders' discerning correction of the book “That’s What Dinosaurs Do.” Thanks Will Duffy for sharing your child's wisdom with us. #Annotate22 38/365

    1. Annotation on absolutely gut-wrenching heartbreak.

      "10-16-2012 Happy Birthday, Lauren! Enjoy the book. I love you! - Anthony"

      "3/8/2021 He lost me."

      Two handwritten notes in a book. Spotted by and with commentary from @gracelgibson. #Annotate22 37/365

    1. Harm to Ongoing Matter

      Annotation on evidence. “Harm to Ongoing Matter" as redaction in “Report On The Investigation Into Russian Interference In The 2016 Presidential Election." Trump's first impeachment trial--for abuse of power and obstruction of Congress--ended on this day, February 5, 2020. #Annotate22 36/365

    1. Collection Items

      Annotation on boycott. Rosa Parks and Martin Luther King Jr. were interviewed in 1956 about the Montgomery Bus Boycott and civil rights. Read these interview typescripts from the Library of Congress' Rosa Parks Papers, with Parks' annotation. Rosa Parks was born on this day, February 4, in 1913. #Annotate22 35/365

    1. Kilroy was here. Hiding in plain sight on the World War II memorial in Washington D.C. A little image with text. Staring back at him

      Annotation on the World War II Memorial. “Kilroy was here. Hiding in plain sight on the World War II Memorial in Washington D.C. A little image with text. Staring back at him.” Listen to the Endless Thread podcast on “Kilroy was Here” and the essence of memes, texts, and contexts. #Annotate22 34/365

    1. Banned: Books on race and sexuality are disappearing from Texas schools in record numbers

      Annotation on censorship. Caution tape and custom "Banned!" book jackets added to a public library display. “Books on race and sexuality are disappearing from Texas schools in record numbers” reports NBC News. #BannedBooks #FReadom #Annotate22 33/365

    1. This section of the Woolworth's lunch counter from Greensboro (above, click to discover more) has a permanent home at the Smithsonian's National Museum of American History (NMAH)

      On this day, February 1, 1960 Joseph McNeil, Franklin McCain, David Richmond, and Jibreel Khazan–also known as The Greensboro Four–began sit-in protests. View 15 multimedia notes added to the digital exhibit from the National Museum of American History. #Annotate22 32/365

  2. Jan 2022
    1. Black Lives Matter at School

      Annotation is a composition of cups added to a school fence. The Black Lives Matter At School #BLMAtSchool Week of Action starts today, January 31st, and continues through February 4th. For resources–including lesson plans, a “starter kit,” and additional information–visit Black Lives Matter at School. #Annotate22 31/365. Image credit: Joe Brusky/Milwaukee Teachers’ Education Association.

    1. the bogside artists

      Annotation is the Bogside People’s Gallery. “Mural painting emerged in the early years of the twentieth century as a means of marking territory, commemorating history, celebrating culture and defining identity…It also retains the potential to be taken up as part of a wider process that might serve as a medium for tracing common threads, shared ideas or alternative perspectives.” From the book "Murals" by the Bogside Artists, shared on #BloodySunday50, the 50th Anniversary of Bloody Sunday, January 30, 2022. #Annotate22 30/365

    1. Fan puts face mask on John Stockton statue outside of Jazz's Vivint Arena

      Annotation is a mask. “Someone trolled the basketball legend by adding a mask to the statue of Stockton outside of where the Jazz play.” John Stockton has not complied with mask mandates indoors. #Annotate22 29/365

    1. School Board in Tennessee Bans Teaching of Holocaust Novel ‘Maus’

      Annotation is a note to my son. "I first read Maus, this very copy, in middle school. We'll read this book together, someday, as you carry forward the history of our people." School board in Tennessee bans teaching of Maus. #Annotate22 28/365

    1. Diversity of the Federal Bench

      Annotation is a label, with data, indicating bias. 84% of the federal judges confirmed under President Trump, or 197 judges, were White (and 76% were men), according to an analysis by the American Constitution Society. #Annotate22 27/365

    1. Yesterday (Jan 24) I saw "Where Would You Fit In?" This is it, with my "Not Recommended" conclusion overlaid on it:

      Annotation is Not Recommended. “Yesterday (Jan 24) I saw ‘Where Would You Fit In?’ This is it, with my ‘Not Recommended’ conclusion overlaid on it.” An Analysis, by Debbie Reese, of a Teachers Pay Teachers worksheet that teaches students “to glorify colonization and slavery.” #Annotate22 26/365

    1. Annotation is unbought and unbossed. "I ran for the presidency, despite hopeless odds, to demonstrate the sheer will and refusal to accept the status quo." Shirley Chisholm announced her presidential bid on this day, January 25, 1972. #Annotate22 25/365

    1. Annotation is a meme about annotation. “In the end, the production of footnotes sometimes resembles less the skilled work of a professional carrying out a precise function to a higher end than the offhand production and disposal of waste products” (Anthony Grafton, 1997, p. 6). Meme by Matthew JM Coomber. #Annotate22 24/365

    1. The Trials, Triumphs, and Transformations website was designed to place images of historical documents, works of art, and material culture objects within easy reach of teachers and students of Tennessee history, but it is hoped that scholars at all levels will find the materials assembled here exciting and valuable.

      Annotation is a signed petition. “Eliminate the poll tax” and “other restrictions upon the free and universal exercise of the franchise.” The 24th Amendment to the Constitution was ratified on this day, January 23, 1964. #Annotate22 23/365

    1. Annotation is a headline, fixed. “Covid-19 is likely in 2022 due to failures in public health.” On this day in 2020 the World Health Organization confirmed human-to-human spread of the novel coronavirus. A headline from The Economist fixed with redaction and addition by Jorge A. Caballero.

  3. trumpwhitehouse.archives.gov trumpwhitehouse.archives.gov
    1. 404 / Page Not Found

      Annotation is Not Found. “The requested URL…was not found on this server.” "We couldn't find that page." Two notes about the removal of “The 1776 Report” from the White House website, based on screenshots from 1/20/21 (during the Biden/Harris Inauguration) and 1/20/22 (yesterday). #Annotate22 21/365

    1. In the spirit of mutual collaboration between the client and the API, the response must include a hint on how to obtain such authorization.

      annotation meta: may need new tag: client/server cooperation?

    2. If the client request does not include any access token, demonstrating that it wasn't aware that the API is protected, the API's response should not include any other information.

      annotation meta: may need new tag: demonstrating....

    1. Vote Summary 

      Annotation is a chyron. KEEP CURRENT FILIBUSTER RULES YES 52 | NO 48. A text-based graphic displayed on the lower area of a television broadcast and that reported, yesterday, a failure to protect American democracy and people's constitutional right to vote. #Annotate22 20/365

    1. In the marginalia, too, we talk only to ourselves; we therefore talk freshly — boldly — originally — with abandonnement — without conceit

      Annotation is marginalia. “In the marginalia, too, we talk only to ourselves; we therefore talk freshly—boldly— originally—with abandonnement—without conceit.” Edgar Allan Poe born on this day, January 19, 1809. #Annotate22 19/365

  4. www.drmartinlkingjrchc.org www.drmartinlkingjrchc.org
    1. Welcome to the Dr. Martin Luther King Jr. Colorado Holiday Commissions "Marade." This parade is the Only one of it's kind in the nation.

      Annotation is a Marade route. The annual march and parade, or “Marade,” in Denver, Colorado, has grown to be one of the largest Martin Luther King, Jr. Day celebrations in the United States. The program begins at 9:30a MT at City Park, followed by the Marade down Colfax Ave. to Civic Center. If you're local, please join! #Annotate22 17/365

    1. Introduction: Making Race and Gender Politics on Twitter

      Annotation is #HashtagActivism. "The strategic ways counterpublic groups and their allies on Twitter employ this shortcut to make political contentions about identity politics that advocate for social change, identity redefinition, and political inclusion." From the Introduction (p. xxviii) to Hashtag Activism by Sarah J. Jackson, Moya Bailey, and Brooke Foucault Welles. #Annotate22 16/365

    1. Annotation is a correction control sheet.

      Pg. 3 / last line / strong economic withdrawal

      List of 14 corrections added to the document “Birmingham Jail Treatise of Martin Luther King Jr” (see last page of PDF). Accessed via The Internet Archive's Wayback Machine from The Martin Luther King, Jr., Research and Education Institute. #Annotate22 15/365

    1. You will lend him your car or your coat -- but your books are as much a part of you as your head or your heart.

      Mortimer J. Adler misses out entirely on the potential value of social annotation by suggesting that one shouldn't share or lend their annotated volumes.

      Fortunately this sort of advice wasn't previously dispensed in the middle ages or during the Renaissance, particularly by scholars. (See also The Book Nobody Read: Chasing the Revolutions of Nicolaus Copernicus by Owen Gingerich in which he outlines the spread of knowledge by sharing books and particularly the annotations within them.)

    1. Dust tracks on a Road. Holograph manuscript

      Annotation is authoritative. “Parts of this manuscript were not used in the final composition of the book for publisher’s reasons.” A clarifying note by Zora Neale Hurston about “Dust Tracks on a Road,” date January 14, 1942 (on this day 80 years ago). #Annotate22 14/365

    1. ... meaning I'm not within any form of an LMS. I've beaten the drum for some time about the use of Hypo. outside of an LMS environment (e.g., I edit and give gratis feedback on PDF articles posted to Academia.com, etc.). Anyone out there who's also "adrift" in this non-remunerative (from Hypo's point of view) area who also finds Hypo. a worthwhile aid in their individual endeavors?  Maybe we could/should form a separate thread for Hypo. users outside of the LMS world?And I'll explain my weird handle to you in the process...hint: it's because I thought Hypothes.is was actually Iceland-based... ;)J.

      Hakarlfresser, There are definitely a bunch of us (non-LMSers) floating around who you'll slowly see in the margins. It may take some time and effort to find your tribe, but it's doable. I think the biggest group I've run across was as a result of iAnnotate 2021, and in particular the note taking session: https://iannotate.org/2021/program/panel_font.html. Looking at the annotations on the iAnnotate site will uncover a few of us. If it helps, I list a few of the feeds of others that I'm following here: https://boffosocko.com/about/following/#Hypothesis%20Feeds

      Best, Chris https://hypothes.is/users/ChrisAldrich

    1. In this essay you seem to be constantly on the verge of something interesting but, somewhat, you always fail to explain it clearly.

      Annotation is a grade with criticism. “In this essay you seem to be constantly on the verge of something interesting but, somewhat, you always fail to explain it clearly.” An instructor grading Jacques Derrida. #Annotate22 13/365

    1. there is something so aesthetically pleasing at least for me about an annotated book it just sparks happiness

      Annotation is happiness. “There is something so aesthetically pleasing, at least for me, about an annotated book. It just sparks happiness.” BookTuber MelReads (Melania Diaz) in the video "✍🏻 how i ANNOTATE my books // tips on annotating for beginners." #Annotate22 12/365

    1. You could imagine employers shipping corporate laptops with pre-installed notes to make it easier to transfer (previously tacit) knowledge and thus improve the onboarding process for new hires.

      Using Hypothes.is as an annotation layer for internal company notes in a private space could be an interesting way for easing on-boarding.

      In some sense, this is a little bit of what the annotated syllabus is doing for students at the beginning of a course (in addition to helping to onboard them to the idea of social annotation at the same time.)

    2. Together, post-its essentially become a notes layer that augments the real world.

      Annotations on Post-It Notes are a form of augmented reality.

    1. Books

      Annotation is erasure poetry. “I came of age in a culture of demons I respect more than women.” An erasure, or blackout, poem by @isobelohare, from the book "all this can be yours," that redacts and reimagines apology statements. #Annotate22 10/365

    1. Royal 10 E IV f. 61v Rabbit beheading a man

      Annotation is a killer rabbit. Drolleries are small decorative images–people, mermaids, monsters, killer rabbits–drawn in the margins of medieval manuscripts. Detail of the Smithfield Decretals (13th/14th century). #Annotate22 9/365

    1. Annotation is a memorial plaque. “In dieser Zeit entstanden die Alben ‘Low’ ‘Heroes’ und ‘Lodger.’ Sie gingen als Berliner Trilogie in die Musikgeschichte ein ‘We can be heroes, just for one day.’" Happy Birthday David Bowie. #Annotate22 8/365

    1. inside the Senate chamber

      Annotation is a threat and criminal. “It’s only a matter of time justice is coming.” Note by Jacob Chansley written at desk of Vice President Mike Pence in the U.S. Senate chamber on January 6, 2021. #Annotate22 6/365

    1. The sheer diversity of things one uses Post-It notes to think about is a testament to their cognitive flexibility.

      Annotation is a Post-It note. "The sheer diversity of things one uses Post-It notes to think about is a testament to their cognitive flexibility... They’re fractal." #Annotate22 5/365

    1. [Verse 1]

      Annotation is a comment on song lyrics. “I have avoided explaining these lyrics for over 25 years. I am not going to start doing it now.” A “Verified Annotation” by singer Seal regarding his 1994 song “Kiss From a Rose.” #Annotate22 4/365

    1. Don't be a Maskhole/Masks Save Lives

      Annotation is a cat, and a heart, juxtaposed reminders.

      “Masks Save Lives” “Protect the Vulnerable Don’t Be a Mask Hole”

      Please stay safe if returning to either school or work this week. #Annotate22 3/365

    1. and also noting the importance for some of the concept of ‘climate justice’3, when taking action to address climate change,

      Annotation is a highlight with a footnote. “‘Climate justice’ is the umbrella cause… It is about ensuring that efforts to address climate change take into account human rights and social inequality." #Annotate22 2/365

  5. booktraces-public.lib.virginia.edu booktraces-public.lib.virginia.edu
    1. BOOK SUBMISSION: Long Ago

      Annotation is a dedication, a date, a flower. “I give this June day to Ms. Gordon Bottomley the inside of this book. Michael Field June 5, 1908.” MF was a pseudonym for authors Katherine Bradley and niece Edith Cooper. #Annotate22 1/365

  6. Nov 2021
    1. article explores how annotation with digital, social tools can address digital reading challenges while also supporting writing skill development for novices in college literature classrooms. The author analyzes student work and survey responses and shows that social annotation can facilitate closer digital reading and scaffold text-anchored argumentation practices.

      Writing to understand what I read is critical to my practice. Doing so socially is particularly helpful when I don't understand something or am lacking the motivation to keep reading.

    1. Social Annotation

      SA is also known as Collaborative Annotation in writing studies, as it focuses on peer-to-peer annotation of a shared document.

    1. It's all too complex for our little brains to handle. And like any situation of excess complexity, we collapse dimensions until we have a structure we can comprehend. The problem, in this case, is that our simplifications create tunnels large enough for the trucks of hacker to drive through—with ease.
    1. They wanna be to Linux what the Play Store is to Android, what the App Store is to iOS.But we don't do that around here. We use Flatpak round 'ere.

      annotation meta: may need new tag: company [aspiring] to be bigger / take over the world

    1. Both book and marginalia are acts of writing, collaborations between author and subject, text and reader — precisely the sort of communal-meaning making to which Barthes refers.

      this

    1. ut personal notes can also be shared with othersWon a limited scale with family and friends and on a wider scale throughpublicationW notably in genres that compile useful reading notes for othersY

      Written in 2004, this is on the cusp of the growth of blogging and obviously predates the general time frame of social media and the rise of social annotation. Personal notes can now be shared more widely and have much larger publics.

  7. Oct 2021
    1. sometimes you de- yelop a whole passage, not with the intention of completing it, but because it comes of itself and because inspiration is like grace, which passes by and does not come back.

      So very few modern sources describe annotation or note taking in these terms.

      I find often in my annotations, the most recent one just above is such a one, where I start with a tiny kernel of an idea and then my brain begins warming up and I put down some additional thoughts. These can sometimes build and turn into multiple sentences or paragraphs, other times they sit and need further work. But either way, with some work they may turn into something altogether different than what the original author intended or discussed.

      These are the things I want to keep, expand upon, and integrate into larger works or juxtapose with other broader ideas and themes in the things I am writing about.

      Sadly, we're just not teaching students or writers these tidbits or habits anymore.

      Sönke Ahrens mentions this idea in his book about Smart Notes. When one is asked to write an essay or a paper it is immensely difficult to have a perch on which to begin. But if one has been taking notes about their reading which is of direct interest to them and which can be highly personal, then it is incredibly easy to have a starting block against which to push to begin what can be either a short sprint or a terrific marathon.

      This pattern can be seen by many bloggers who surf a bit of the web, read what others have written, and use those ideas and spaces as a place to write or create their own comments.

      Certainly this can involve some work, but it's always nicer when the muses visit and the words begin to flow.

      I've now written so much here in this annotation that this note here, is another example of this phenomenon.

      With some hope, by moving this annotation into my commonplace book (or if you prefer the words notebook, blog, zettelkasten, digital garden, wiki, etc.) I will have it to reflect and expand upon later, but it'll also be a significant piece of text which I might move into a longer essay and edit a bit to make a piece of my own.

      With luck, I may be able to remedy some of the modern note taking treatises and restore some of what we've lost from older traditions to reframe them in an more logical light for modern students.

      I recall being lucky enough to work around teachers insisting I use note cards and references in my sixth grade classes, but it was never explained to me exactly what this exercise was meant to engender. It was as if they were providing the ingredients for a recipe, but had somehow managed to leave off the narrative about what to do with those ingredients, how things were supposed to be washed, handled, prepared, mixed, chopped, etc. I always felt that I was baking blind with no directions as to temperature or time. Fortunately my memory for reading on shorter time scales was better than my peers and it was only that which saved my dishes from ruin.

      I've come to see note taking as beginning expanded conversations with the text on the page and the other texts in my notebooks. Annotations in the the margins slowly build to become something else of my own making.

      We might compare this with the more recent movement of social annotation in the digital pedagogy space. This serves a related master, but seems a bit more tangent to it. The goal of social annotation seems to be to help engage students in their texts as a group. Reading for many of these students may be more foreign than it is to me and many other academics who make trade with it. Thus social annotation helps turn that reading into a conversation between peers and their text. By engaging with the text and each other, they get something more out of it than they might have if left to their own devices. The piece I feel is missing here is the modeling of the next several steps to the broader commonplacing tradition. Once a student has begun the path of allowing their ideas to have sex with the ideas they find on the page or with their colleagues, what do they do next? Are they being taught to revisit their notes and ideas? Sift them? Expand upon them. Place them in a storehouse of their best materials where they can later be used to write those longer essays, chapters, or books which may benefit them later?

      How might we build these next pieces into these curricula of social annotation to continue building on these ideas and principles?

    1. like to annotate like the Bible Shakespeare various other things what exactly does that mean when you annotate the Bible

      This was a bit of a surprise. Isaac Asimov was a prolific annotator.

  8. Sep 2021
    1. The only trace left of Anna, a freshman at the University of Berkeley California, is an open internet connection in her neatly furnished dorm room. Join the four generations of a Japanese-American family as they search for Anna and discover credit card conspiracies, ancient family truths, waterfalls that pour out of televisions, and the terrifying power of the internet.

    1. Disclaimer I really have no desire to maintain this project, as it's not mine to begin with. I was looking for something like Gitso but it didn't quite have what I wanted. After making my changes I thought I might as well put this up on GitHub for others who wanted something similar. So if you have issues, you're better off forking the project and fixing them yourself.

      .

    1. I use https://hypothes.is/ 55 to annotate web sites and web based pdf’s. I want to easily import them into Obsidian. This script uses the Templater template.

      This is another good possibility to hide most of the machinery of connecting hypothesis to obsidian. I like that it takes advantage of relatively robust existing bits of obsidian.

    1. exporting hypothesis annotations to obsidian (markdown files)

      CLI-based method for batch exporting hypothesis annotations in markdown suitable for adding to Obsidian. I'm not sure I like it; the idea of batch-filing the process irks me. I would prefer for it to all happen in the background.

    1. This is a plugin for Obsidian (https://obsidian.md). It allows you to open and annotate PDF and EPUB files. The plugin is based on https://web.hypothes.is/, but modified to store the annotations in a local markdown file instead of on the internet.

      This has possibilities because it backgrounds a lot of the heavy lifting by saving the annotation to a local markdown file.

    1. If there is one thing that normally characterizes the entire Linux ecosystem, it is that there are many solutions to one problem.

      many different solutions to a problem

    1. tcpwrappers or, as you’re probably more familiar, the hosts.allow and hosts.deny files

      little-known facts better known as

      Indeed, I'd heard of hosts.allowed but would have never known that they were part of a package/system called tcpwrappers (which I don't think I've ever heard of).

    1. I love this outline/syllabus for creating a commonplace book (as a potential replacement for a term paper).

      I'd be curious to see those who are using Hypothes.is as a communal reading tool in coursework utilize this outline (or similar ones) in combination with their annotation practices.

      Curating one's annotations and placing them into a commonplace book or zettelkasten would be a fantastic rhetorical exercise to extend the value of one's notes and ideas.

    1. Some of his entries are entitled things like, “Happiness,” “Heaven,” “Hell,” “Sabbath,” and so on.

      Similar to modern-day tagging systems.

    2. For me, using Google Keep has become an Edwardsian notebook of its own right.

      However, this depends on Google "keeping" your notes for the long-haul. Given their propensity to discontinue projects, that seems hazardous. At least Hypothesis provides a mechanism that's more open: i'm not sure whether it can be considered stable and secure for the long-term.

  9. inst-fs-iad-prod.inscloudgate.net inst-fs-iad-prod.inscloudgate.net
    1. " We're going to have to control your tongue" I felt like that was an analogy. I took it as "you should watch what come's out of your mouth because words can hurt someone." Kind of like the saying when people say " watch your tongue"

    1. while we figure out how to best include HMR support in the compiler itself (which is tricky to do without unfairly favoring any particular dev tooling)
    1. Gems use a period and packages use a dot

      Probably a false distinction, because "packages" is used in a way that it implies a distinction from "gems", when in actuality

      1. gems are packages, too (Ruby packages)
      2. it's referring specifically to JavaScript/node/npm packages,

      ... so there is only truly a distinctio if you are specific enough to say JavaScript packages.

  10. Aug 2021
    1. a vision of multiple authorship, wherein Bryant wants to give a place to what he calls the collaborators of or on a text, to include those readers who also materially alter texts.
    1. * Now it's correct within the laws of the type system, but makes zero practical sense, * because there exists no runtime representation of the type `Date & string`. * * The type system doesn't care whether a type can be represented in runtime though.

      new tag?: makes zero practical sense

      makes zero practical sense because there exists no runtime representation of the type

  11. Jul 2021
    1. marginalia as a medium of communication, not just with ourselves or the author, but with another reader, should we pass on the book we’ve made marks in
    1. Abuse, security, spam●Let services moderate?

      To me, this is very interesting, along with protection against bots/AI/regimes/etc. that could try to steer opinion.

    1. My general rule is that if I share something with two people, I should capture it as a local note.

      I like this rule of thumb for annotation.

    1. auto suggest

      'Autosuggest' is actually critical in some ways. For myself, autosuggest is a must-have, simply because I can't remember a term that's used differently by many other people: using one term simplifies things enormously in creating coherence and, perhaps most importantantly, findability.

      Later in this talk, there's talk about commitment to interoperability, fast APIs (to make autocomplete happen across platforms), and other interesting tidbits.

    2. your personal acknowledgement system is really limited to the home app that you tend to keep that stuff in um you can import from say hypothesis to another app but it's a pretty crude

      True; most note-taking data is quite restricted to the app its contained in. Would be lovely with a diaspora: different apps or 'features' that would interconnect and allow users to simply drag-and-drop what they want in one single application. This is dreaming, of course, which requires standards and an infrastructure that doesn't rhyme well with money.

  12. Jun 2021
    1. Rosario Rogel-Salazar

      If you are interested I share the slides that I presented: https://doi.org/10.6084/m9.figshare.14844552.v2

    2. recently published book

      I was honored to interview Remi and Antero (along with other MITP authors) about collaborative community review and how it fit with their traditional peer review experience. The blog post can be found here.

    1. Oversharing. Crying, disclosing intimate details, and telling long (unrelated and/or unsolicited) stories about one’s personal life may indicate the lack of an essential social work skill: personal boundaries.

      Testing out the annotate feature. Student 1 will highlight sections according to the prompts, as shown HERE.

      For example: "This is me during interviews. I say too much and veer off topic."

    1. We should think about the number of simultaneous connections (peak and average) and the message rate/payload size. I think, the threshold to start thinking about AnyCable (instead of just Action Cable) is somewhere between 500 and 1000 connections on average or 5k-10k during peak hours.
      • number of simultaneous connections (peak and average)

      • the message rate/payload size.

    1. When We Talk about Grades, We Are Talking about People

      Would love to annotate this text with others interested in #ungrading, perhaps for a social #annotation session for the upcoming #Ungrading Edcamp in the fall!

    1. Grades are Dehumanizing; Ungrading is No Simple Solution

      Would love to annotate this text with others interested in #ungrading, perhaps for a social #annotation session for the upcoming #Ungrading Edcamp in the fall!

    1. Yet books are curious objects: their strength is to be both intensely private and intensely social — and marginalia is a natural bridge between these two states.

      Books represent a dichotomy in being both intensely private and intensely social at the same time.

      Are there other objects that have this property?

      Books also have the quality of providing people with identities.

    2. The practice, back then, was surprisingly social — people would mark up books for one another as gifts, or give pointedly annotated novels to potential lovers.

      This could be an interesting gift idea. Definitely shows someone that you were actively thinking about them for extended lengths of time while they were away.

    1. One of the consequences (although arguably not the primary motivation) of DRY is that you tend to end up with chunks of complex code expressed once, with simpler code referencing it throughout the codebase. I can't speak for anyone else, but I consider it a win if I can reduce repetition and tuck it away in some framework or initialisation code. Having a single accessor definition for a commonly used accessor makes me happy - and the new Object class code can be tested to hell and back. The upshot is more beautiful, readable code.

      new tag?:

      • extract reusable functions to reduce duplication / allow elegant patterns elsewhere
    1. Reflecting on how new digital tools have re-invigorated annotation and contributed to the creation of their recent book, they suggest annotation presents a vital means by which academics can re-engage with each other and the wider world.

      I've been seeing some of this in the digital gardening space online. People are actively hosting their annotations, thoughts, and ideas, almost as personal wikis.

      Some are using RSS and other feeds as well as Webmention notifications so that these notebooks can communicate with each other in a realization of Vanmevar Bush's dream.

      Networked academic samizdat anyone?

    1. Critical to the acceptance of the position of the script subtag was the inclusion of information in the registry to make clear the need to avoid script subtags except where they add useful distinguishing information. Thus, the registry entry for the language subtag "en" (English) has a field called "Suppress-Script" indicating that the script subtag "Latn" should be avoided with that language, since virtually all English documents use the Latin script.
      • not worth saying
      • not necessary to say/write
      • useless information

      Suppress-Script

    2. Another problem was the ambiguity of RFC 3066 regarding the generative syntax. The idea of "language-dash-region" language tags was easy enough to grasp; most users didn't read RFC 3066 directly or consider the unstated-but-realized implication that other subtags might sometimes occur in the second position.

      unstated-but-realized

  13. May 2021
    1. tweet at them. This has multiple effects: If they don't respond, it's bad PR
    2. The best advice I can give you is: Seek a smaller provider which often are less formal and more approachable. When you found one where you have a good support, request your friends and family to move to this. You are doing something for them, then it can only happen on your terms.
      • supporting those you like by sending business to them
      • less formal and more approachable
    3. So, +1 for play ball. Level 1 is supposed to filter out all simple issues (and once upon a time, you'll have forgotten something, happens to all of us), and they are not supposed to be creative. They get a script that has been refined over and over. Learn the scripts, prepare the answers, and you'll get to Level 2 more quickly than with any other method.
    1. However, drawing on their research and writing practice, Remi Kalir and Antero Garcia present a different view of annotation, as a vital mechanism by which academics have historically connected and interwoven their own thinking with contemporaries and those who have gone before them.

      I interviewed Remi and Antero for "Collaborative Community Review" in 2019.

    2. an iterative process of knowledge production through reference, review, and refinement

      After reading Chapter 5, "Annotation Expresses Power" in Remi and Antero's book, Annotation, I know there is more lurking behind this idea of scholarship as a "great conversation", iterating and refining, but also inscribing, foreclosing, opening, diverting, eliding, obscuring, (dis)empowering, apologizing, justifying, (de)mystifying, and in so many other ways being so much other than a collective project toward greater enlightenment...

    1. I think so...I actually can't remember. I've used this script quite a bit.

      where did it come from? don't remember

      after a while, something that came from another starts to feel like your own

      you make it your own

    1. Are you also tired and fed up with the bulkiness of jQuery, but also don't want to have to type document.querySelector("div").appendChild(document.createTextNode("hello")); just to add some text to an element?

      happy middle/medium?

    1. I allow nothing for losses by death, but on the contrary shall presently take credit 4. pr. cent pr. annum for their increase over & above keepg. up their own numbers.

      Perhaps one of the most telling annotations in history: Where Jefferson annotates his own 1792 letter to Washington to herald the profit in breeding enslaved people.

      You can also see an image of the actual letter on page 4/5: Thomas Jefferson to George Washington, Notes. -06-18, 1792. Manuscript/Mixed Material. https://www.loc.gov/item/mtjbib006309/.

      Hat tip to Stuart Pace and Henry Wiencek's Smithsonian article, "The Dark Side of Thomas Jefferson".

    1. However, the novelty wears off quickly and the whole thing soon becomes a slog — the career mode could be cut in half and the experience would be better for it.

      less is more/better

    1. My name is Floyd Lu, I have been designing and publishing games since 2015 under B&B Games studio. In 2020 B&B Games studio dissolved. I took over a part of the business including this account. I am unable to change the name and URL of my Kickstarter account. I delivered and personally worked on each project that I did and I can't transfer all the followers, therefore, I am still launching new projects under this account.
    1. when HTML5 started, the feedback from the HTML5 guys was pretty clear: HTML5 is there to improve web apps (standards-based flash! yay!), and not to improve HTML as a hypermedia format. http://dret.typepad.com/dretblog/2008/05/xhtml-fragment.html was a very early attempt to raise the issue and was shot down promptly. with HTML5 now branching into so many micro-specs (https://github.com/dret/HTML5-overview), maybe there’s a good chance to simply create a “FragIDs in HTML5” spec and see if there’s any community uptake. it would be great to see this getting started, and maybe IETF with its more open process would be a better place than W3C.
    2. The simple problem that I see with fragment identifiers is that their existence and functionality relies completely on the developer rather than the browser. Yes, the browser needs to read and interpret the identifier and identify the matching fragment. But if the developer doesn’t include any id attributes in the HTML of the page, then there will be no identifiable fragments. Do you see why this is a problem? Whether the developer has coded identifiers into the HTML has nothing to do with whether or not the page actually has fragments. Virtually every web page has fragments. In fact, sectioning content as defined in the HTML5 spec implies as much. Every element on the page that can contain content can theoretically be categorized as a “fragment”.

      at the mercy of author

    1. Making effective use of this mechanism requires either control of the targeted document or generous creators of targeted documents who have liberally applied id attributes throughout a document.

      unlikely for anyone/most people to actually do that

    1. Honestly, even without flexbox support, most of the layout problems would be solved with simple-basic CSS3 support that is standard in all clients.

      layout problems don't need ; all we need is simple-basic CSS3 support that is standard in all clients.

    1. Approaching email development this way transitions more of the quality assurance (QA) process to the browser instead of the email client. It gives email designers more power, control, and confidence in developing an email that will render gracefully across all email clients.

      can mostly test with browser and have less need (but still not no need) to test with email client

    1. They don't look like advertisements. The second the recipient interprets your email as an ad, promotion, or sales pitch—and it does take just a second—its chances of being read or acted upon plummet towards zero. A plain email leads people to start reading it before jumping to conclusions.

      forces you to read before deciding

  14. Apr 2021
    1. There's nothing to stop you from doing initializer code in a file that lives in app/models. for example class MyClass def self.run_me_when_the_class_is_loaded end end MyClass.run_me_when_the_class_is_loaded MyClass.run_me... will run when the class is loaded .... which is what we want, right? Not sure if its the Rails way.... but its extremely straightforward, and does not depend on the shifting winds of Rails.

      does not depend on the shifting winds of Rails.

    1. Been seeing this comment copy/pasted everywhere it's pathetic what people will do for thumbs up/awards on reviews, be original and make your own review. If you guys need proof go and look at NVL reviews, I saw it on another game a few weeks ago too.

      annoying

    1. Like a lot of reviews I write, I hope to come back to add on to this and embellish.

      never done; keeps wanting to continue edit/update

    2. Right now it's a matter of getting brass tacks up front and hopefully helping Feel-A-Maze get noticed.

      helping it gain attention/publicity

    1. Hypothesis Community Guidelines Hypothesis Community Guidelineslenazun2018-09-12T09:01:16-07:00

      Hypothesis Community Guidelines also important to read through and discuss

    1. Annotation Guidelines

      the online version of the book has an introductory annotation guidelines. Maybe copy or re-work this for perusall assignments, or to give students even more agency, have them come up with their own guideline/contract.

    1. and even though there are plenty of additional characters to unlock, they’re ultimately only cosmetic, providing no real incentive to unlock them all

      only cosmetic

    1. What you want is not to detect if stdin is a pipe, but if stdin/stdout is a terminal.

      The OP wasn't wrong in exactly the way this comment implies: he didn't just ask how to detect whether stdin is a pipe. The OP actaully asked how to detect whether it is a terminal or a pipe. The only mistake he made, then, was in assuming those were the only two possible alternatives, when in fact there is (apparently) a 3rd one: that stdin is redirected from a file (not sure why the OS would need to treat that any differently from a pipe/stream but apparently it does).

      This omission is answered/corrected more clearly here:

      stdin can be a pipe or redirected from a file. Better to check if it is interactive than to check if it is not.

    2. stdin can be a pipe or redirected from a file. Better to check if it is interactive than to check if it is not.
    1. Humor is based on a sense of the unexpected, inexplicable, ridiculous and ironic. Dry humor can enhance these qualities to make things more humorous. For example, humor that is delivered as if it were not a joke may feel more surprising and odd.

      theory

      enhances these qualities

    1. By the way, the README file of the expect says there is a libexpect library that can be used to write programs on C/C++ which allows to avoid the use of TCL itself. But I'm afraid, this subject is beyond this article. Besides authors of expect themselves seem to prefer expect-scripts to the library.

      possible but doesn't seem preferred

      looking at what the authors themselves use

    1. TTY is right there in the name, but this article makes no attempt to clarify what exactly the relationship between a pseudoterminal and a TTY. I feel like a whole paragraph about the relation to TTY would be warranted, including a link to TTY article, of course, which does link [back] to and explain some of the relation to pseudoterminal:

      In many computing contexts, "TTY" has become the name for any text terminal, such as an external console device, a user dialing into the system on a modem on a serial port device, a printing or graphical computer terminal on a computer's serial port or the RS-232 port on a USB-to-RS-232 converter attached to a computer's USB port, or even a terminal emulator application in the window system using a pseudoterminal device.

    1. If you want to run a full fletched linux OS on the ipad an option is to jailbreak the ipad and try to install linux. This is hard because Apple does not want you to and a failed installation might render the ipad useless. Also you will not be able to run any iOS apps anymore obviously.

      new tag?: jailbreaking a device

    1. Although echo "$@" prints the arguments with spaces in between, that's due to echo: it prints its arguments with spaces as separators.

      due to echo adding the spaces, not due to the spaces already being present

      Tag: not so much:

      whose responsibility is it? but more: what handles this / where does it come from? (how exactly should I word it?)

    1. Interesting to see how a simple request is actually a rather intricate little problem in the bigger scheme of things.

      an intricate piece of a larger system / problem / schema

    1. Strange that a game published in 2005 that is derivative of a classic would essentially get fired by its predecessor. I fail to see why I would ever play this instead of Carcassonne.
    2. You can't avoid the comparisons to Carcassonne even though the scoring mechanic is very different. It just looks the same, and the tile placement phase feels close enough to be familiar. However, this familiarity starts to nag at you, only adding to the frustration when tile placement is clumsy and luck-driven unlike Carcassonne. The comparison is not favourable for Fjords.
    3. There is a tendency in short luck-heavy games to require you to play multiple rounds in one sitting, to balance the scores. This is one such game. This multiple-rounds "mechanic" feels like an artificial fix for the problem of luck. Saboteur 1 and 2 advise the same thing because the different roles in the game are not balanced. ("Oh, well. I had the bad luck to draw the Profiteer character this time. Maybe I'll I'll draw a more useful character in round 2.") This doesn't change the fact that you are really playing a series of short unbalanced games. Scores will probably even out... statistically speaking. The Lost Cities card game tries to deal with the luck-problem in the same way.

      possibly rename: games: luck: managing/mitigating the luck to games: luck: dealing with/mitigating the luck problem

    1. game that uses the Micro Machines license to try and sucker people in that remember the old games.

      using attractive/familiar brand/name to lure customers