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An additional good practice of web accessibility the Patagonia website practices is easily distinguishing the foreground from the background by using clear contrast. In this second module, we learned that people who have limited vision may have difficulty telling the difference between the background of your webpage and the foreground content unless there is clear contrast. In the article found in the “Perceivable” section of this second module titled “Contrast” from the Office for Digital Accessibility at the University of Minnesota, they too emphasize the importance of ensuring that the foreground and background colors and other visual indicators contrast each other, and how this can help you to communicate more effectively. Patagonia did a great job of taking this into account when designing their website as they use text that strongly contrasts the background and have a more-than-acceptable ratio of brightness to darkness, coming in at 21:1 on the Web Accessibility Contrast Checker I used to compare. They use mostly Black and White backgrounds and text to contrast each other, making their content and text more easily distinguished and readable against their website’s background for their audience.