In a fad even stupider than “planking,” millions of people wasted millions of hours, and sometimes risked their lives, trying to capture imaginary Pokémon Go things on their phones, hoping to obtain the ultimate prize: a whole bunch of imaginary Pokémon Go things on their phones.
Conveys the idea that people place too much importance on the small things and that sometimes what we see as a huge part of our life isn't actually that big of a deal. Barry uses humor to develop a piece of writing like satire, where he portrays human values in comedic descriptions and comparisons to reveal how trivial they really are.