With that said, the term “tools for thought” has been widely used since Iverson’s 1950s and 1960s work An account may be found in Iverson’s Turing Award lecture, Notation as a Tool of Thought (1979). Incidentally, even Iverson is really describing a medium for thought, the APL programming language, not a narrow tool. introducing the term. And so we shall use “tools for thought” as our catch all phrase, while giving ourselves license to explore a broader range, and also occasionally preferring the term “medium” when it is apt.

Reasons You Might Want to change your job! Leave a Comment / Blog Contact If you’re planning on leaving or changing your current job, this blog is going to help you in a certain way. Given what’s going on right now, some of you might be saying that the last thing you’re thinking about is changing jobs. I totally understand. But there are companies hiring today. And they’re looking for the best talent. So, deciding whether to change or leave your job remains a very personal decision. There are three things that I would suggest to someone who’s trying to make the decision about changing jobs. I can’t answer these questions, but I do think the answers will help someone figure it out for themselves. Your job is impacting your health. First and foremost, if your job is making you physically or emotionally sick, you need to step back and think. There are jobs where risks do exist, and individuals take those roles knowing that. Jobs in health care, construction, etc. come to mind. Individuals in these industries are taking as many preventive measures as they can. Your work doesn’t make you happy anymore. This could be one of two things: 1) You love what you do but you don’t love the company (or your boss) anymore. OR 2) You’ve fallen out of love with the work. Maybe you used to love traveling as part of your job and now, not so much. It’s important to understand which one you’re dealing with. (NOTE: It’s also possible that the answer is both #1 and #2.) Your career doesn’t make financial sense. I don’t want to simply say that the job doesn’t pay enough. Because maybe the pay is fine. It’s possible that the benefits package doesn’t suit your current situation. Or the cost of maintaining your professional license is getting expensive and the company isn’t reimbursing. The question is “Does your current position adequately cover your living situation?” Once you honestly and seriously answer the above questions, it might help you decide if you want to make a change AND more importantly, what you might want to make a change to. There is some truth to the saying that the best time to look for a new job is when you have a job. I realize not everyone gets that opportunity which is why it can make some sense to always be thinking about your job wants and needs. If you’re thinking about a new opportunity, I want to give you something else to consider. Now is the time to start planning. Don’t wait until you have to make a move to start planning for it. Here are three action steps that will help you find your next job. Also, there are some other important questions that you might want to ask yourself before taking the big step : What specifically about my current situation is frustrating to me? Pinpointing the issue is the first step towards solving it. Kimberly Bishop, recruiter and chief of her eponymous career management firm based in New York, advises employees to identify how their job is failing them. Is the problem the people, the environment or the work itself? After you’ve defined the frustration, consider the scope. If you decide you’re creatively stifled, for example, you may not need to quit to fill the void. Seek an outlet outside of work or raise your hand for another department or project. Have I taken every action possible to make my current job workable? If you realize your situation is not abusive and could be manageable, consider the steps you might take to improve it. Try taking a positive attitude, altering your time management or work habits, and communicating more clearly with your manager. Perhaps a schedule change or clearing an item off your workload will make a big difference. Ultimately, what do I want for my job, career, and life? “A big mistake: When people decide to quit they think they’ll just update their resume and start networking,” says Bishop, who advises being more thoughtful about what you really want and how you’ll get there. Define your priorities. Going to law school may be intellectually stimulating but will not help you achieve the flexible schedule you’ve been craving. Similarly, if you’d like to make a career change, think about all the necessary steps. They may include more school, a pay cut, or working your way up from the bottom–again. Once you know exactly what you want, you may want to ask: How much do I want it? Have I saved enough to cover nine to 12 months of expenses? Susan Hirshman, financial planner and author of Does This Make My Assets Look Fat?, says a few years ago she told people to save enough for six months of expenses. Now she tells people they need nine to 12 months. “If you’re quitting, you won’t get unemployment,” she cautions. Hirshman suggests mapping out fixed expenses like mortgage, credit card, and loan payments, transportation, and food, as well as factoring in the “what if” costs. You may need a little extra to cushion against the unexpected, like car or appliance repairs. How might I cut expenses or earn income while between jobs? After completing a detailed budget, you may realize you’re coming up short and need to create some cash. Often, income is easily supplanted with a part-time service job. However, Hirshman warns that even waiter jobs are difficult to come by in the current economy. You only have two options: Cut expenses or bring in more money. Figure out what will work for you and be honest with yourself, Hirshman says. Have I timed this appropriately? Agryie suggests that employees who’ve decided to quit consider their timing. Firstly, are you in the midst of the busiest season or working on a big project? You may want to honor your commitments so that your team isn’t left in a bind and you’re able to leave on good terms. Secondly, “maximize the money,” he says. If you’d like to get your quarterly bonus or the holiday vacation, it might be smart to wait a few months. So after answering all these questions for yourself, you’d be able to decide if you’d want to continue with your old job or career or switch to a new one.Put together a job search plan. Grab a notebook and start plotting your strategy. Think about your skills. Make note of the knowledge and skills you want to work on before starting to interview. List your must-haves and nice-to-haves for your next company and job. Start thinking about your professional network, both online and the one on one type. Identify the resources you need. It’s possible that you would benefit from taking a class, joining a professional group, or reading some books. Make a list of everything you need and roughly how much it will cost. Start budgeting for these items. Also, think about if you will be out of work for a while and if you will need to cover health insurance in-between jobs. That needs to be budgeted as well. Ask for support. Once you have a plan, reach out to your network. Start reconnecting with them. If you’ve been doing that all along – fantastic! If you haven’t, it will take some time before you can ask for favors. Also, be sure to speak with your family and make sure they’re prepared to support you through this transition. Changing jobs will impact them too. Regardless of where you are in your career and what’s going on in the economy, the job search process is hard. It takes time. The best suggestions I can give someone is to think about why you’re considering a change and create a plan to get from where you are to where you see yourself. The worst thing someone can do is react too quickly and find themselves in another toxic workplace. I know that the current work situation is tough but remember it’s tough you know. Have a plan and work the plan out. You’ll definitely succeed. All the best!

est it using bash -c 'echo ${!#}' arg1 arg2 arg3.

there’s 3 steps to building software: Make it work Make it right Make it fast

“Make it right” means that the code is maintainable and easy to change. Humans can read it, not just computers. New engineers can easily add functionality to the code. When there’s a defect, it is easy to isolate and correct.

This is not a Q&A section. Comments placed here should be pointed towards suggestions on improving the documentation or server, and may be removed again by our moderators if they are either implemented or considered invalid/off-topic.

React Static is also a great replacement for the ever popular Create React App CLI. It provides a similar developer experience, zero-config environment, and features, but without boxing you in. If you ever need to customize your build system in React Static, there is no need to eject!

Free GitLab Community Forum

Requested Dormant Username Enter the username you would like to request, without the preceding URL (e.g., "User" instead of "gitlab.com/User")

Community Forum For free and trial users, or if the question is out of scope.

The GitLab.com support team does offer support for: Account specific issues (unable to log in, GDPR, etc.) Broken features/states for specific users or repositories Issues with GitLab.com availability

Technical and general support for those using our free options is “Community First”. Like many other free SaaS products, users are first directed to find support in community sources such as the following:

Out of Scope The following details what is outside of the scope of support for self-managed instances with a license.

For general questions, use cases, or anything else that does not fit into one of the above cases, please post in the GitLab Forum or on a third-party help site.

If you're in a paid tier on GitLab.com or GitLab Self-managed, you're entitled to Support. Please open a support ticket after reviewing our Statement of Support

If you're a free user on GitLab.com and are having one of the following specific issues please file a support ticket after reviewing the Free Plan Users Section in our Statement of Support

Account Support If you haven't received your confirmation email, you can request to resend your confirmation instructions via our confirmation page.

We're closing the Support Forum issue tracker in favor of the Community Forum and support channels. We recognize that the Support Forum issue tracker has not received much attention in the last few months, and want to redirect our community members to locations that are regularly monitored by GitLab staff. As a result, this issue will be moved to the GitLab product issue tracker and triaged there.

We don't have an internationalization group. That responsibility is shared across many groups. We might instead have an internationalization tooling group.

We don't have a performance group. Ensuring GitLab is performant is the responsibility of all groups.

Hey there. We see you’ve been busy reading, which is fantastic, so we’ve promoted you up a trust level! We’re really glad you’re spending time with us and we’d love to know more about you. Take a moment to fill out your profile, or feel free to start a new topic.

It seems weird to me that we are trying to enforce commit messages when they are not really visible or used in the GitLab workflow at all. This is what you see most of the time when interacting with the commit list. I've taken time to compose a nice descriptive body and it is hidden by default:

What I think we're lacking is proper tooling, or at least the knowledge of it. I don't know what most people use to write Git commits, but concepts like interactive staging, rebasing, squashing, and fixup commits are very daunting with Git on the CLI, unless you know really well what you're doing. We should do a better job at learning people how to use tools like Git Tower (to give just one example) to rewrite Git history, and to produce nice Git commits.

Many also question how the average user with little knowledge of the GDPR will react to being asked so many questions regarding consent. Will they be confused? Probably at first. It will be up to each business to create a consent form that is easy to understand, while being at the same time comprehensive and informative

A "tag" is a snippet of code that allows digital marketing teams to collect data, set cookies or integrate third-party content like social media widgets into a site.

The folks at Netlify created Netlify CMS to fill a gap in the static site generation pipeline. There were some great proprietary headless CMS options, but no real contenders that were open source and extensible—that could turn into a community-built ecosystem like WordPress or Drupal. For that reason, Netlify CMS is made to be community-driven, and has never been locked to the Netlify platform (despite the name).

Sure, anti-spam measures such as a CAPTCHA would certainly fall under "legitimate interests". But would targeting cookies? The gotcha with reCAPTCHA is that this legitimate-interest, quite-necessary-in-today's-world feature is inextricably bundled with unwanted and unrelated Google targeting (cookiepedia.co.uk/cookies/NID) cookies (_ga, _gid for v2; NID for v3).

One of the GDPR's principles of data processing is storage limitation. You must not store personal data for longer than you need it in connection with a specified purpose.

P ⇒ Q

In algebra, for some set S together with an operation ⋆ {\displaystyle \star } to form a group, it is necessary that ⋆ {\displaystyle \star } be associative.

Where a processing activity is necessary for the performance of a contract.

“Is consent really the most appropriate legal basis for this processing activity?” It should be taken into account that consent may not be the best choice in the following situations:

It’s useful to remember that under GDPR regulations consent is not the ONLY reason that an organization can process user data; it is only one of the “Lawful Bases”, therefore companies can apply other lawful (within the scope of GDPR) bases for data processing activity. However, there will always be data processing activities where consent is the only or best option.

If you’re a controller based outside of the EU, you’re transferring personal data outside of the EU each time you collect data of users based within the EU. Please make sure you do so according to one of the legal bases for transfer.

In particular, I, quite accidentally, became a maintainer of ActsAsTaggableOn, a Rails tagging engine, after bumping a long-stale, minor, pull-request I had written.

U.K. Information Commissioner Elizabeth Denham clearly states that consent is not the "silver bullet" for GDPR compliance. In many instances, consent will not be the most appropriate ground — for example, when the processing is based on a legal obligation or when the organization has a legitimate interest in processing personal data.

data processing limited to purposes deemed reasonable and appropriate such as commercial interests, individual interests or societal benefits with minimal privacy impact could be exempt from formal consent. The individual will always retain the right to object to the processing of any personal data at any time, subject to legal or contractual restrictions.

organizations may require consent from individuals where the processing of personal data is likely to result in a risk or high risk to the rights and freedoms of individuals or in the case of automated individual decision-making and profiling. Formal consent could as well be justified where the processing requires sharing of personal data with third parties, international data transfers, or where the organization processes special categories of personal data or personal data from minors.

First, organizations must identify the lawful basis for processing prior to the collection of personal data. Under the GDPR, consent is one basis for processing; there are other alternatives. They may be more appropriate options.

Vertical navigation needs to scroll and “stick” to the screen so that users don’t lose it. Often vertical navigation works well on a single page design

With wider screens, the scroll is higher and some navigation elements might get “lost.”

One thing is certain when it comes to navigation trends, users and designers seem to be fed up with completely hidden styles and demand options that work in similar formats on desktops and mobile devices. This might be one of the reasons a vertical pattern is trending.

Responsive design almost forced designers to think about alternative navigation patterns to make getting around on small screens easier. And the hamburger menu icon was born.

The common theme is that many hamburger icons open into vertical sliding navigation.

You may receive better information if you ask your question in the help forum for that topic

Short of a fingerprint reader, two-step verification (aka two-step authorization) may be the single best way to protect online accounts.

2-Step Verification

I'm happy to try to reach agreement with you, but this isn't the right place. Feel free to invite me to a more appropriate forum.

There is a forum for discussing CommonMark; you should use it instead of github issues for questions and possibly open-ended discussions. Use the github issue tracker only for simple, clear, actionable issues.

Having said all that, I think this is completely absurd that I have to write an entire article justifying the release of this data out of fear of prosecution or legal harassment. I had wanted to write an article about the data itself but I will have to do that later because I had to write this lame thing trying to convince the FBI not to raid me.

I could have released this data anonymously like everyone else does but why should I have to? I clearly have no criminal intent here. It is beyond all reason that any researcher, student, or journalist have to be afraid of law enforcement agencies that are supposed to be protecting us instead of trying to find ways to use the laws against us.

you could even provide an incentive if the user proactively opts to change a Pwned Password after being prompted, for example the way MailChimp provide an incentive to enabled 2FA:

The data is stored in log files to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. The legal basis for the temporary storage of the data and the log files is Art. 6 para. 1 lit. f GDPR. Our legitimate interests lie in the above-mentioned purposes.

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. For this the IP address of the user must remain stored for the duration of the session.

The legal basis for the processing of personal data using cookies is Art. 6 para. 1 lit. f GDPR. Our legitimate interests lie in the above-mentioned purposes.

If you didn't and this incident is the impetus that causes you to start practising secure password management then that's precisely the outcome I'd hoped for.

it isn't actually -prune itself that causes this, by the way. The issue is that the or operator "short-circuits", and or has lower precedence than and. The end result is that if a file called .snapshot is encountered it will match the first -name, -prune will then do nothing (but return true), and then the or returns true since its left-argument was true. The action (eg: -print) is part of its second argument, so it never has a chance to execute.

Oxygen is required for almost all steps of wound healing and is also an important factor in the body’s defense against bacterial infection

In addition to its role in healing, oxygen plays an essential role in the production of reactive oxygen species such as superoxide that are angiogenesis stimulators and are bacteriostatic

IDEs and standard *nix tools like sed can help, but you typically have to make a trade-off between introducing errors and introducing tedium.

In patients with clear indications for operation, essential radiographs should be taken, and the patient should be transported to the OR immediately. Such patients include those with blunt trauma and massive hemothorax, those with penetrating trauma and an initial chest tube output of >1 L, and those with abdominal trauma and ultrasound evidence of extensive hemoperitoneum.

General surgeons in communities without emergency neurosurgical coverage should have a working knowledge of burr hole placement in the event that emergent evacuation is required for a life-threatening epidural hematoma

The partial pressure of carbon dioxide (PCO2) should be maintained in a normal range (35–40 mmHg), but for temporary management of acute intracranial hypertension, inducing cerebral vasoconstriction by hyperventilation to a PCO2 of <30 mmHg is occasionally warranted.

The role of decompressive craniectomy for refractory ICH remains controversial.

descriptive study of a large develop-ment team—roughly 450 people producing about 9,000 annotationson about 1,250 documents over 10 months—using a Web-based anno-tation system.

It is not the browser's responsibility to auto-login to websites. This is the responsibility of the website you are accessing. The browser can remember form data and auto-fill for you, as can various extensions like LastPass.

There is no system that is equally well-suited to significantly different scenarios.

The higher the load on the system, the more important it is to customize the system set up to match the requirements of the usage scenario, and the more fine grained this customization becomes. There is no system that is equally well-suited to significantly different scenarios. If a system is adaptable to a wide set of scenarios, under a high load, the system will handle all the scenarios equally poorly, or will work well for just one or few of possible scenarios.

legitimate interest triggers when “processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject

of the six lawful, GDPR-compliant ways companies can get the green light to process individual personal data, consent is the “least preferable.” According to guidelines in Article 29 Working Party from the European Commission, "a controller must always take time to consider whether consent is the appropriate lawful ground for the envisaged processing or whether another ground should be chosen instead." 

“It is unfortunate that a lot of companies are blindly asking for consent when they don’t need it because they have either historically obtained the consent to contact a user,” said digital policy consultant Kristina Podnar. “Or better yet, the company has a lawful basis for contact. Lawful basis is always preferable to consent, so I am uncertain why companies are blindly dismissing that path in favor of consent.”

By choosing Matomo, you are joining an ever growing movement. You’re standing up for something that respects user-privacy, you’re fighting for a safer web and you believe your personal data should remain in your own hands, no one else’s.

Take the challenge: Compare your Google Analytics data (sampled data) against your Matomo data.

To become compliant, organisations will need to either stop collecting the offending cookies or find a lawful ground to collect and process that data

Our Cookie Solution plugins for WordPress, Magento, Joomla! and PrestaShop allow you to automate the blocking of scripts drastically reducing the necessity for direct interventions in the site’s code.

it is possible to verify this yourself by noting that we don’t have any analytics tool installed in the code of that page

Legitimate interest. When there is a genuine reason for processing personal data without consent. Interpretations of this legal ground may vary, but a good example would be risk assessment or checking children’s age, such as in an online liquor store.

Are cookies governed by the GDPR? Cookie usage and it’s related consent acquisition are not governed by the GDPR, they are instead governed by the ePrivacy Directive (Cookie Law) which in future will be repealed by the up-coming ePrivacy Regulation.

They are in place to prevent brute forcing a password. If you had to complete these every time you login, a person has to be there to answer it. This makes it so you can’t leave a guessing software to break your password. So, in short, it's for your account’s safety.

Describe the problem fully Link to a test case showing the problem.

Without this information, very likely your question will not be answered, frustrating both yourself and anyone else who does want to help, because they are unable to do so

ask your question in a way that it provides enough information that it can be answered

We have a fantastic community here, full of very helpful and knowledgeable people

some examples of legitimate interest (although their main aim is to emphasize what rights, freedoms and so on override legitimate interest)

An example of reliance on legitimate interests includes a computer store, using only the contact information provided by a customer in the context of a sale, serving that customer with direct regular mail marketing of similar product offerings — accompanied by an easy-to-select choice of online opt-out.

This is no different where legitimate interests applies – see the examples below from the DPN. It should also be made clear that individuals have the right to object to processing of personal data on these grounds.

Individuals can object to data processing for legitimate interests (Article 21 of the GDPR) with the controller getting the opportunity to defend themselves, whereas where the controller uses consent, individuals have the right to withdraw that consent and the ‘right to erasure’. The DPN observes that this may be a factor in whether companies rely on legitimate interests.

Here’s how to check it:

How do relevant ads help pay for content and services? Advertising is the engine that powers much of the content and services that consumers enjoy online. More relevant ads get more clicks, and advertisers pay more for these ads, allowing content and services providers to continue to operate without charging visitors to their sites.

Rather than using NFS for this task, use explicit data duplication, via one of the long-established mechanisms designed for this purpose.

For mainly two reasons: I pay for things that bring value to my life, and when something's "free", you're usually really just giving away your privacy without being aware.

Ways to increase Wi-Fi coverage.

Enjoy a better home internet experience with these Wi-Fi tips.

When you upgrade or improve your home, you may increase your home's estimated replacement cost. Your State Farm agent will then help you adjust your policy to meet your home insurance coverage needs.

4. Build With Not For This simple but compelling phrase sums up our approach to building technology. The concept comes from a long history of movement work, and in the civic tech space has been popularized by Laurenellen McCann, who has written extensively on the topic. To us, the ethos of “build with note for” is a reminder that the moment we are in the mindset of building something “for” our partners rather than with them, we have failed. Going back to the theme that technology is not neutral and that our values are embedded in our work, whether it’s conscious or not, building “for” inherently conjures up a feeling of saviorism, of believing we have the answers, or believing we are here to do something for someone else. Building with means constantly checking our assumptions, being open to ideas we haven’t thought of, and, most of all, results in much better work.

Introductory Videos

This makes it easy to use Markdown to write about HTML code. (As opposed to raw HTML, which is a terrible format for writing about HTML syntax, because every single < and & in your example code needs to be escaped.)

Unless you specifically need the open source tool, most website owners will be better served by the hosted version

5 Must-Have Graphic Design For A Business By jenny

people assume that by asking someone a question privately, they are doing everyone else a favor by bothering the fewest amount of people.

We encourage team members to consider making private issues public wherever possible so that we can all learn from the experience, rather than requiring a small group to spend effort translating those learnings in the future.

Wrong solutions can be fixed, but non-existent ones aren’t adjustable at all.

It's important that we keep our focus on action, and don't fall into the trap of analysis paralysis or sticking to a slow, quiet path without risk.

Decisions should be thoughtful, but delivering fast results requires the fearless acceptance of occasionally making mistakes; our bias for action also allows us to course correct quickly.

We believe load test scripts should be plain code to get all the benefits of version control, as opposed to say unreadable and tool generated XML.

To never block or remove features from k6 in order to make them exclusive to Load Impact’s SaaS productStrive not to delay introduction of new features in the k6 OSS tool, if the feature was planned to appear both there and in Load Impact’s SaaS productTo never introduce into the k6 OSS tool any artificial limits designed to promote conversion to Load Impact’s SaaS productTo work with the community, participating in and prioritize building the functionality the k6 community wants, making it the prefered tool for load testing

With k6, our goal has always been to create the best load testing tool for the modern working developer and that we do this in collaboration with the k6 community. Our revenue will not come from k6 directly, but from premium value creating offers based on k6. These offers will be made available at https://loadimpact.com. Load Impact premium offers will have focus on providing further simplicity, productivity and ease to use functionality.

We believe the key to Load Impact’s long-term success as a Company is to foster an active community of users around k6 as an open source project. To achieve this long-term goal, it is vital that we do not withhold new features from k6 based on whether or not they compete with our SaaS offering.

Load Impact is a for profit organization, and recognizes that there is a need to balance this requirement with the needs of the k6 open source project. In the longer run, we strongly believe that those two needs will rarely be in conflict.

How to Build a Successful Graphic Design Strategy for Your Business? February 15, 2020 Shiv Graphic Design A successful business needs a successful graphic design strategy. A strategy helps the business in taking necessary action and adequate guidance to increase business growth. There are a lot of factors that go into building an effective business strategy, but, when it comes to graphic design strategy, it’s all about the visuals and representing your business visually to your customers. This guide will help you in building a successful graphic design strategy that can skyrocket your business growth, but, before that let’s find what does an effective graphic design strategy means. What Does an Effective Graphic Design Strategy Mean? Graphic design is a creative piece that is visually appealing to look at and when you strategize the production and display for the graphic design then it is called a graphic design strategy. The purpose of having a defined graphic design strategy is to deliver a clear brand message among your audience. It is all about visual branding and creating a visual presence among your clients. The idea behind having a strategy is to integrate business with a creative visual idea to promote business growth. Why Does Graphic Design Strategy Matter For Your Business? Graphic design plays an important role in business and commerce. Design is more than aesthetic but a way of communication that helps viewers in understanding the underlying concept of design. Business uses graphic design in a variety of areas like website design, logo design, business card design, flyer design, etc. the objective of using these tools is to inform the viewers about the business. When a piece of information is shared via audio, three days later the percentage of data retention is just 10%, whereas, when the same information is presented visually, three days later the percentage of data retention is 65%. It provides us clear evidence of how important visuals are for a business. An Infographic design that is one of the most used visual marketing tools and uses visual graphics heavily has the potential of increasing the website traffic by 12%, which is a significant amount of growth. Here is the Guide on Building an Effective Graphic Design Strategy for Your Business Display Your Brand Identity Your brand identity is the key to success, therefore, it becomes important for your business to display the brand identity with pride. A strong brand identity attracts customers automatically and customers tend to trust you more. Graphic design helps in establishing a groundwork for a business to brand its business. Branding enhances business outreach and ensures a brand is recognized easily. When a business works more on the branding part rather than the sales part, the business tends to grow with a “J-curve”. The reason for this is the influence of branding on the customers and the decision to purchase the product or services. Create the Awareness of Your Brand A graphic design element like flyer, poster, business card, logo design,  etc. address the clients about the business. The purpose of using these elements is to create brand awareness.  Brand awareness is how easily your brand is recognized by potential customers. To understand the effect of this factor, we have to dig deep into the psychological factor behind brand awareness. The psychology behind creating brand awareness is to establish positive memory among the customers interacting with the brand. People tend to trust those who they are familiar with, therefore, it becomes important for a business to become familiar with the customers. In psychology, this is called the mere-exposure effect and in layman’s term, it is called the familiarity principle. According to this principle, people tend to develop a preference for things merely because they are familiar with them. You can use this psychological phenomenon to your advantage and use visual designs to advertise and make people aware of your brand. Stand Apart From Your Competitors The market is always competitive and is constantly changing as time passes. It becomes a hefty challenge for a business to adapt according to the needs of the consumers. If a business does not adapt to the market then people are going to reject the product, no matter how good your product is. You always have to play by market rules otherwise you are going to lose. You can take the example of Nokia, which was the best selling mobile phone manufacturer when feature phones were at their brink, but Nokia failed. There were many factors that collectively made Nokia a failure but the primary one is the refusal of adaptability to the market. When other smartphone sellers were providing users with an Android smartphone, Nokia was still providing a Symbian based smartphone. When you are up to date with the technology, you could stand apart from your competitors and provide your customers with unique and new technology. Graphic design can help you in designing the framework of the product.  You can change your website design to enhance your User experience by optimizing the user interface. When you focus your attention on these factors, you could create a difference in your service and your competitor service, which helps you in standing apart from them. Advertise Your Business to Potential Customers You can have a revolutionary business idea, but if your customers do not know about it, then what’s the benefit. This is where advertisement comes into play. The advertising market is around $1.2 trillion which is expected to grow at an average pace of 5%. A professional graphic designer can help you in your campaigns by designing advertisement materials like billboard design, flyer designs, etc. Designing these elements is essential as the attention span of the viewers is very limited to 3-5 seconds and the job of the design is to deliver the brand message within this time limit. Graphic design uses visual hierarchy and other design concepts to either increase the attention time span or to deliver the message fast and sometimes do both. When you can increase these factors, you can influence the viewer into buying your product. Use Social Media to Engage With Customers Using social media for your business is essential in this day and age because of the user base this platform offers. There are 3.5 billion social media users worldwide and on average, a user spends 3 hours on social media. One of the main content on  Social media is images, graphics, and videos. The majority of the posts you see on social media are visual content. A business can create high-quality visual content like images, videos, etc. and post it on various social media platforms to attract customers. Around 90% of the brands use social media to increase brand awareness and if you fall on the 10% of business then you are missing out on a big opportunity, therefore, to brand your business, you would need to have social media marketing on point. Now, that being said, one of the main aspects of social media is the use of graphics and media. Your investment in media content can be easily recoverable if you can provide quality over quantity, therefore, it is recommended that you post shareable content that has the potential of going viral. How to Effectively Implement the Graphic Design Strategy? Any strategy whether it’s a graphic design strategy or a business strategy needs to have adequate planning to give direction to your team. Planning is an essential part of strategy implementation as it provides you with measurable insights that you can hold accountable. You would need Creative design services in order to have a graphic design strategy, therefore, you should choose the services accordingly. What is a design strategy in graphic design? Design strategy in graphic design refers to the integration of graphic design and businesses with each other to produce content that can be used for the benefit of the business. How does graphic design affect marketing? Graphic design is an essential element of marketing, whether its content marketing or offline marketing using a poster, flyer, etc. you need to have quality graphics to attract customers. Why is graphic design important in advertising? Graphic design is a very important part of the advertisement industry, it attracts us towards the brands. Graphic design gives a business a face that influences the brand positioning in the mind of the viewer. What is a good graphic design? Design is an artistic approach to anything which differs person to person but, when you add a business element to it then we can define good graphic designs as a design that presents the business such that it attracts customers towards the business. Shiv Edit profileHi, my name is Shiv Kumar. I’m a blogger, Digital marketer at EveryDesigns and I write on various topics including design, ecommerce, startups, digital marketing, interactive content, and much more. You know, wherever the mood goes.

How is OpenID Connect different than OpenID 2.0

I do develop Open-Source Software during leisure time, for free and whenever I have enough time, energy and motivation for it.

This project is maintained for free by these people using both their free time and their company work time.

In many cases, the projects exist, and the developers are eager to do the work, but schedules and the demands of producing sustainable income prohibits focus on the effort. What's needed is a relatively small amount of funding to facilitate that focus.

You can but it's difficult. I recommend switching to a different tool.

Customer

Color Psychology- Build your Brand Image using Color Theory January 9, 2020 shivkumar Logo & Branding Color, psychology and branding are all very different things, but when we combine all of them, you get a guide that helps businesses in building their brand using color psychology. Why You Should Care About Color Psychology? Human behavior has always been a very interesting area of study for many scientists, questions like-Why everyone has different opinion about certain things? Why do women and men think differently? And thousands of different questions needed to be answered. One of the questions that scientists have been researching about is colors and its effect. Humans are one of the few species that can see colors. The other species like monkeys, ground squirrels, some birds, insects etc. can see few colors but not as good as humans. So, it becomes essential for us to find out why. Color influences our daily behaviors in many ways. We react differently when we look at certain colors. It creates a physiological change in your body’s biochemistry, which leads to certain decision like buying it or not.  Using this knowledge, we can help businesses in building their brand image by addressing the psychological behavior of a customer. Taking this path for influencing the customers, make it an easier and effective approach for business as it saves money, time and other resources. What is Color Theory? Color theory is a guide that designers use to mix, match and combine to create visual effects in their designs. There are 18 decillion numbers of colors that is, 1 followed by 33 zeros, it becomes extremely hard to create a guide and include all those colors in a book. Since designers are more creative people, and providing them with a study material containing details about these colors can be overwhelming for them. So, Color theory was introduced that helps a designer to create his/her own color that they want. If you want to understand the color theory, we need to understand what a color wheel is? Color Wheel for Better Understanding of Color Psychology Color wheel is an arrangement of different colors and illustrates the relationship between primary, secondary and tertiary colors. In order to understand color psychology, we need to understand what colors are, which can only be done using color wheel. Components of Color Wheel The color wheel contains different colors and can be categorized as follows- Primary Colors Primary Color consists of three colors that make all the other colors. The three colors are red, blue and yellow. These colors are also used to make secondary colors. Secondary Colors Secondary colors are purple, green and orange which are placed between two primary colors. The secondary colors are formed by mixing the primary colors, which is as follows- Red+ Blue= PurpleBlue + Yellow= GreenRed+ Yellow= Orange Tertiary Colors Tertiary Colors are a combination of primary and secondary colors. The color formed is similar to the primary color but with a difference in its tone. There are six tertiary colors which are as follows- Red-OrangeYellow-OrangeYellow-GreenBlue-GreenBlue- PurpleRed-Purple Saturated Color or Hue Saturated Colors or Hue are those colors that are pure in nature meaning the colors are untouched. In this color scheme, no other colors are mixed with the original color to form a pure color. Tone Adding grey color to the base color gives a toned color. For example-adding grey to red increases the tone of red and you achieve a different color. Since, grey is made up of black and white, altering the percentage of black and white in the grey gives different grey color which in turn alters the red color. Tone is often used to decrease the intensity of the color. Tints Adding white color into the base color gives a tinted color. For example-adding white color to red forms a different color, which lightens the brightness of the color red. You get a pinkish color which is also one of the favorite colors of women. Tints are often used to decrease the brightness of the color. Shade When black is added to the base color, we get a different shade of the color. For example- adding black color to red color, form a maroonish red which is a darker form of red color. Shades are often used to intensify and decrease the brightness of the color.  Warm and Cool Color Since white light is made up of seven colors therefore, whenever the light hits the surface of the color, it absorbs some colors and reflects others. For example- when light hits a blue color surface, it absorbs all the color but reflects the blue color, giving it its blue color. Colors can be distinguished into two broad categories based on the amount of light it reflects and absorbs. Warm colors and Cool colors, as the name suggests, warm colors are hot in nature and cool colors are cool in nature. You can find the difference between warm and cool color by drawing a line in between the color wheel. Neutral Colors Neutral Color are those colors that are neither warm nor cool hence, they are named cool. These colors are hidden in the color wheel and cannot be found easily. Neutral colors include black, white, gray, brown and beige. They are called neutral colors because of their distinction from the other colors. Neutral colors are used to create shade, tone, tint and other color alteration.   Color Schemes for Branding Your Business Now, we know what colors are and different types of colors that can be used for branding. Creating a brand design is more than just using colors, but, it is using colors for a purpose that tells a story. Using a color combination of two or three colors helps in creating a design that is lively and conveys a story. The color wheel helps us in finding these combinations that go well with each other. There are few general geometric combinations that look very good and can hold true for any color. These geometric shapes when moved from color to color, the other colors also match accordingly. Complementary Colors Complementary colors are those colors that are placed opposite to each other in a color wheel. This combination is best when you want to make things stand out like on a CTA button, CTA Text etc. It visually registers better when we use complementary color because of the contract created by the color. Opposite attracts which makes these color schemes more appealing to the eyes and can be used to instantly attract the attention. As the above image shows, the complementary color (Left Side) helped the CTA button to get highlighted easily, whereas, on the right side, we have to add shadow to make it look distinct and still the design cannot do the job that a complementary design does. You can use the complementary color scheme in the logo design to make your logo different and help it to stand out from the crowd. These colors are versatile and are best for marketing your business. You can use this color scheme to create your website as well as a logo that complements each other.  Split Complementary Colors Split complementary colors are best if you want to use three colors. In this color scheme, the contrast is not complementary but still creates a distinction that gets registered. Using split complementary colors in the designs is quite tricky and might come as funky. So, if you are a business that deals with professionals, businesses must keep away from these colors. As the above image shows a web page design that uses three split complementary colors. The design has a base color as rose pink and purple as supporting complementary color. The CTA buttons are yellow-greenish (Rio Grande) color. They complement each other and at the same time do not create intensity that complementary colors do. Analogous Colors Analogous means similar or comparable. Analogous colors are a group of three colors placed next to each other in the color wheel. These colors have the potential to create a seamless look that relaxes you. This type of color scheme is subtle yet alluring which makes it best choice for interior decoration, posters design, paintings etc. Monochromatic Colors Monochromatic colors are those colors that use tone, tints or shades of a single color. The use of monochromatic colors is to add sophistication and elegance to the design. They are also seamless and can be used for product package design, website design, photography etc. The best way to use the monochromatic colors is with a neutral color to create a distinction that is necessary for certain designs. Using Triad, Tetradic, and Polychromatic Color Schemes for Branding There are lot of colors and different color models to follow. Marketing your brand has multiple channels and each channel has its own design requirement. Since, design and art are subjective, it is not necessary to follow just two are three colors. You can use multiple color schemes to create a design for your brand. These color schemes are named as triad, tetradic, and polychromatic colors which means three colors, four colors and multiple colors respectively. There are two different channels when it comes to marketing and these are Digital marketing and print marketing. Both of these channel uses different model for designs. CMYK Color Model CMYK stands for cyan, magenta, yellow, and key (black). This model is used for the printing process which uses ink plates with the same color. All the branding materials that require you to print like business card design, flyer, ad poster etc. must follow this color model to get the best results. RGB Color Model RGB stands for red, green and blue. This model is used for marketing over digital medium. Since the screens of our devices RGB pixels for displaying the image, it is the best choice to create a design based on RGB model. Choose the Best Colors for Your Business There are overwhelming numbers of colors in the world. There are so many options to choose from. What should I choose? Well! It depends on different factors like demographic, culture, gender etc. but we can narrow down our search for the best color for branding your business image by learning about the psychology of colors and how they emotionally affect our choices. Color Psychology of Red Red is a powerful color and can grab instant attention. It contains high energy and can be associated with attraction, love, anger, strength, power and many other emotions. A business that needs to create stimulates physical senses like hunger, lust and passion. Psychologically, it energizes the physical body and increases blood circulation and heart rate, which makes it the best option for the food industry. Some of the businesses using the color red are McDonalds, KFC, Coca Cola, etc. Color Psychology Negative Effect of Red Red is a very powerful color and requires a balancing color which cancels out the negative effect. Some of the negative traits that are associated with red color are danger, anger, aggressiveness etc. therefore, it becomes extremely important for you to balance this emotion by adding colors like white, blue, yellow etc. Color Psychology of Blue Blue is the most used color for branding as it is the safest due to its quality. It evokes calmness and serenity feelings which make it the best option for business. Many studies suggest that, blue color is also the most preferred color for men. A business that wants to create trust and sincere feelings in their customer heart should use this color. Some of the businesses using the color red are Facebook, Samsung, HP, Intel etc. Color Psychology Negative Effect of Blue Blue can create a feeling of aloofness and sadness and can lead to loss of appetite which makes it the worst option for the food industry. To balance these emotions, you need to pair it with a complementary color or neutral color like white.  Color Psychology of Green Green color is nature’s color and therefore, associates it with growth and vitality. We can find green color in nature and when we see green color, we often get an image of leaf, plat or tree in our head. It is a very relaxing color and evokes a feeling of safety and compassion. It is also associated with money because of the use of green color in Dollar. You can find many businesses related to finance industry to have green or blue color logo design because of its association with growth, nature, security etc. Some of the businesses using the color green are Subway, Starbucks, TD Ameritrade etc. Color Psychology Negative Effect of Green The color green can induce a feeling of jealousy, which works sub consciously. Jealousy is a negative emotion but, if used correctly, can increase your business growth. Cultural significance is really important when dealing with the color green as different culture has different meaning associated with this color. Color Psychology of Yellow The color yellow is the brightest color of all the visible color spectrum, filling it with energy and optimism. It can grab instant attention and increase metabolism due to its energetic nature. Traffic signs and warning signs are all written in red and yellow. Some of the businesses using the color yellow are McDonalds, Lays, IKEA, Nikon, IMDB etc.   Color Psychology Negative Effect of Yellow Aggressiveness is also associated with the color yellow, therefore, often balanced with black or white. Some of the compatible colors of yellow are blue, red, orange etc. Color Psychology of Orange Orange is the combination of red and yellow making it energetic like them. It can grab attention and can induce feelings like excitement, enthusiasm, and warmth. Halloween is associated with orange color, therefore, it can have a cartoonish and dark assessment by the viewer. Some of the businesses using the color orange are Amazon, Modzilla, Harley Davidson, JBL etc. Color Psychology Negative Effect of Orange We see orange colors in nature either on a flower, fruits, vegetable or on the dying leaves during autumn season. This makes it a contradicting color which makes it a controversial. It gets balanced when using it with colors like white, black, blue etc. Color Psychology of Purple Purple is a royal color that can be found as the go-to choice of many historical figures. You can find many royal prince and princess dressed with a beautiful silk and muslin clothes colored purple. Wisdom and prosperity is indicated by using purple color. Some of the businesses using purple color are Cadbury, Yahoo, Twitch, FedEx etc. Color Psychology Negative Effect of Purple Purple is also associated with mysteriousness and Premiumness which makes it unopened or approachable to everyone. If your business image demands you to be open then it becomes very difficult for you to use this color. You can use the color with other colors to get past this feeling and create the balance. Color Psychology of Gold Gold, as the name suggests, is a royal and rich color. Gold as a metal is a high priced metal that makes it one of the most valuable things on earth. This quality can also be noted when we use the gold color in our designs. It expresses charm, confidence, luxury, and treasure which makes it valuable. Some of the businesses using the color gold are Royal Stag, Bacardi etc. Color Psychology Negative Effect of Gold Since it is associated with premium class and rich features, this color is not for everyone. If your customer base is a premium class, then you can use this logo, and if you want to be approachable to every section of the society, then you must use some other color. Color Psychology of Silver Silver is a metallic color that is associated with strength and power and therefore, is often used by card manufacturers. It’s glamorous, modern, sleek, high-tech etc. making it an appealing choice for a young audience. Some of the businesses using the silver in their brand image are Audi, Jaguar, Lexus, Toyota, Honda etc. Color Psychology Negative Effect of Silver Silver can be a little cold and impersonal, which makes it un-connecting. This color sets a fence around it making it un-approachable which can be good as well as bad depending on your customer base. For a luxury brand, the customer base is the premium class of society, making it acceptable. Color Psychology of Black Black is the darkest and most powerful color of all. It is the most mysterious and sophistication oriented color making it the best option for premium and popular brands. Some of the businesses using the black color are Nike, Addidas, Gucci, Puma, Apple Inc. etc.   Color Psychology Negative Effect of Black Black can be aloof, secretive, sad, and negative feelings that can intrigue your inner insecurity. It has the potential of depressing you and creating a void within. It is necessary for you to use this color with caution and to balance it with a color like white, yellow etc. The color black can match any color, making it versatile color choice.   Color Psychology of White White is opposite of the color black and is innocent and self-sufficient. It’s a neat, pure, simple color that evokes the same feeling. Some of the businesses using the color white are Vans, WordPress, Wikipedia, etc. Color Psychology Negative Effect of White White is often connected with boring and un-impressive features. The color white when used alone can easily pass you conscious mind, but, when used with other colors can create an influential design that can get instant attention. Color Psychology for Marketing and Branding There are many studies that show that color has a huge influence in creating a brand. Human beings are visual animals making it one of the most used channels to influence. Branding and marketing depend highly on visual imagery to promote their brand image and products. Color appeals to the psychological part of the human brain and creates an influential patch for brands to adapt. The right color for your brand depends on many factors like brand voice, brand image, demographic, culture, industry and much more.

We're developing Onivim 2 in the open, but it is licensed under a commercial EULA.

Coleridge's Antient Mariner.

If there were ever to be another edition of this book, I should re-write these two first chapters. The incidents are tame and ill-arranged—the language sometimes childish.—They are unworthy of the rest of the w booknarration.

impossible:

you said your family was not sientific.