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    1. Semantic leadership   Extent to which word usage by one entity is subsequently adopted by others. Specifically, Klein measures how often novel semantic usage in a given newspaper is mirrored by other newspapers. When a newspaper is a semantic leader, its semantic usage better predicts the later usage of that word in other newspapers compared to those other newspapers' own, earlier usage of the word.

      How might this leadership happen within the social epidemic view of Malcolm Gladwell's Tipping Point framework?

      • the law of the few,
      • the stickiness factor, and
      • the power of context

      and with respect to mavens, connectors, and salespeople?

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