Reasons Facebook, Twitter, and Instagram have dominated the Web over blogs and independent sites:
- People prefer a single interface that makes it easy to flip or scroll through the new stuff. They don't like visiting a dozen different sites with different interfaces.
- Most people don't want to deal with site structure or complex editors, let alone markup languages or servers.
- Facebook quickly became a friends-and-family network, which pulled in more of the same.
- Following and unfollowing should only require a single click.
- Retweets and mentions introduce new people to follow, even if you aren't looking for them.
- Reposting should be easy, include obvious attribution, and comments should be attached.
- RSS readers had the potential to offer these things, but standard ways of using it were not widely adopted. Then Google Reader pushed out other readers, but was nevertheless shut down.
Let go of the idea of people reading your stuff on your site, and develop or support interfaces that put your readers in control of how they view the web instead of giving the control to the people with the servers.


