Voice refers to elements of the author’s tone, phrasing, and style that are recognizably unique to her or him. Having a distinctive, persuasive voice is crucial to engaging your audience — without it, your paper risks falling flat, no matter how much research you’ve compiled or how well you’ve followed other directions. Yes, academic writing has rules about format, style, and objectivity that you must follow, but this does not mean you can write boring, impersonal prose.
the voice, tone and content of your work should be authentically yours and also at the same time reflect the same internal voice inside the mind of your target audience, down to what they tell themselves about your topic, and maybe even touching on the same exact thoughts and phrases that keep them up late at night