several key factors of attitude diffusion: 1. multiple, interacting attitudes 2. social influence between individuals 3. media influence

Jaron Lanier once gave a similar example. How weird it is that to have a conversation with a person, a third party has to be involved. Like a social network. Why not just have the conversation on your own domains? This also reaches out to the idea of webmentions and having conversations through your blog or website.

Cox, D. A. (n.d.). Social isolation and community disconnection are not spurring conspiracy theories. American Enterprise Institute - AEI. Retrieved March 8, 2021, from https://www.aei.org/research-products/report/social-isolation-and-community-disconnection-are-not-spurring-conspiracy-theories/

This is the part that interests me the most. So many workplaces, when they want to share ideas, immediately think of writing articles, delivering presentations, and recording podcasts or videos - we live in a world with so much content already, but we're obsessed with making more. Sometimes it seems to serve the creator more than the audience. But if we look at a 'Strength of Weak Ties' approach, we're probably more likely to share more information more widely if we create connections over content. (I know, I sound like a connectivist now.) If our ultimate aim in learning design is to share knowledge on pedagogy and technology, surely we would want to go with the methods that work best? See Roxå et al. (2011), 'Understanding and influencing teaching and learning cultures at university: a network approach', for the source of my obsession. https://doi.org/10.1007/s10734-010-9368-9

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I've been thinking about it for a while but even if all social sites were interoperable, I suspect that a small handful of 2 or 3 would have the largest market share. This is as the result of some of the network theory and research found in Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life by Alberto-Llaszlo Barabasi

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Useful approach (reminiscent of ANT), especially if paired with a community-based approach.

Sounds like there’s been a bit of a move towards partnership, recently. But much discourse on automation is about the complete exclusion of human intervention.

Actor Network Theory is a powerful framework under which we can understand complex socio-technical assemblages. To justify using it through an extreme reductionist interpretation that "critical theory = absolutism" doesn't seem to do it justice.

Asu Ozdaglar - “Spread of Information and Misinformation in Social Networks”