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    1. Document d'Information : Synthèse du Témoignage Sous Serment de Mark Zuckerberg (Pratiques de Modération, Listes Privilégiées et Confidentialité chez Meta)

      Résumé Exécutif

      Ce document d'information rassemble et synthétise les éléments clés, faits probants et aveux tirés de l'audition sous serment de Mark Zuckerberg, président-directeur général de Meta Platforms, Inc. (anciennement Facebook).

      L'interrogatoire met en lumière un fossé systémique entre les engagements publics et sous serment de l'entreprise — affirmant appliquer ses règles de modération de manière égale à tous les utilisateurs, sans exception — et la réalité de ses opérations internes.

      Les constatations majeures s'articulent autour des points suivants :

      • Structure de pouvoir inexpugnable : Bien qu'il ne détienne pas la majorité des actions, Mark Zuckerberg possède la majorité des droits de vote chez Meta.

      Cette structure lui confère le contrôle absolu sur la société et le conseil d'administration.

      Zuckerberg a reconnu sous serment que si le conseil décidait de le renvoyer, il pourrait révoquer les administrateurs, en élire un nouveau et se réintégrer lui-même.

      • Objectifs financiers massifs : Meta a atteint une valorisation de 1 500 milliards de dollars (1,5 trillion USD). L'entreprise maintient un programme d'incitation pour ses dirigeants ciblant des jalons de rémunération associés à une valorisation atteignant 9 000 milliards de dollars d'ici 2031 (soit une hausse de 500 %).

      • Exemptions politiques (« Politician Whitelist ») : En contradiction avec ses déclarations publiques, Meta a maintenu une liste blanche politique exemptant des milliers d'hommes politiques et d'entités de toute vérification des faits (fact-checking).

      Cette liste regroupait plus de 4 300 entités aux États-Unis en novembre 2020, et est passée à plus de 5 500 entités en août 2025.

      • Programme « Cross Check » (XCheck) et traitement de faveur : Conçu à l'origine pour offrir une seconde relecture aux comptes « sensibles » (journalistes, militants des droits humains), le système XCheck s'est transformé en un mécanisme de protection pour les célébrités, politiciens, influenceurs et partenaires commerciaux.

      En cas de violation des règles (discours de haine, incitation à la violence, désinformation), leurs contenus ne sont pas supprimés immédiatement par l'IA, mais suspendus à plusieurs niveaux de révision humaine.

      • Explosion du programme XCheck et retards critiques : Le nombre de bénéficiaires du programme XCheck aux États-Unis est passé de 13 500 en novembre 2020 à 799 000 individus, entités et pages en août 2025 (représentant environ 5 000 pages de listes).

      En 2022, le retard de traitement moyen atteignait 5 jours, durant lesquels des contenus violant les règles restaient en ligne et devenaient viraux (par exemple, une vidéo de désinformation COVID-19 de Breitbart ayant généré 40 millions d'impressions dans les fils d'actualité avant d'être modérée).

      • Sévère réquisitoire du Conseil de Surveillance (Oversight Board) : L'enquête menée en 2022 par le propre organisme de contrôle indépendant créat par Meta a révélé que le programme XCheck était structuré pour satisfaire des intérêts commerciaux plutôt que des engagements envers les droits humains, entraînait un traitement inégalitaire, retardait la suppression de contenus dangereux au moment de leur viralité maximale, et fonctionnait dans une opacité totale.

      • Évolution des promesses de confidentialité : Les documents internes (notamment de mai 2010) démontrent que les déclarations publiques de Zuckerberg promettant de « ne jamais » partager de données personnelles ou les fournir aux annonceurs ont été sciemment Nuancées en « nous ne faisons pas » après que des responsables de la communication interne (Elliot Schrage) ont souligné que la réalité technique et l'accès via les API contredisaient les affirmations initiales.


      1. Gouvernance d'Entreprise et Contrôle Absolu de la Direction

      Structure de Vote et Inamovibilité du PDG

      Bien que Meta Platforms, Inc. soit une entreprise cotée en bourse ayant atteint une valorisation de 1 500 milliards de dollars, sa structure de gouvernance attribue un contrôle inégalé à son fondateur :

      • Contrôle des votes : Mark Zuckerberg ne détient pas la majorité du capital-actions, mais détient la majorité des droits de vote de la société.

      • Indépendance vis-à-vis du conseil d'administration : Interrogé sur sa capacité à être démis de ses fonctions, Zuckerberg a confirmé le contenu d'un témoignage antérieur (rendu en Californie le 18 février 2026) et d'une interview accordée à Joe Rogan :

      • Le conseil d'administration possède théoriquement le droit de le licencier.

      • Cependant, en tant qu'actionnaire majoritaire en droits de vote, Zuckerberg a le pouvoir d'élire immédiatement un nouveau conseil d'administration et de se rétablir dans ses fonctions de PDG.

      • Pouvoir d'interruption : En tant que PDG, Zuckerberg dispose de l'autorité d'interrompre toute initiative interne dont il n'approuve pas le déroulement, sous réserve qu'il en soit informé.

      Objectifs de Valorisation Financière et Incitations des Dirigeants

      Lors de l'audience, l'existence d'un objectif de croissance visant une valorisation de 9 000 milliards de dollars d'ici 2031 a été débattue (Pièce 572) :

      • Zuckerberg a clarifié qu'il ne s'agissait pas d'une annonce publique d'objectif d'entreprise, mais d'un programme d'incitation à la rémunération des dirigeants.

      • Ce programme attribue des paliers de compensation financière aux cadres supérieurs si la valeur de la société augmente de 500 % pour atteindre ce seuil de 9 000 milliards de dollars d'ici 2031.


      2. Déclarations Publiques d'Égalité des Règles vs Listes Blanches Politiques

      Promesses Publiques et Témoignages Sous Serment

      À de multiples reprises, la direction de Facebook/Meta a affirmé publiquement que ses règles de communauté s'appliquaient de manière stricte et équitable à l'ensemble des utilisateurs, sans distinction de statut social ou politique :

      • Témoignage devant le Sénat américain (28 octobre 2020) : Questionné par le Sénat sur la modération des messages d'hommes politiques incitant à la violence, Zuckerberg a déclaré sous serment :

      « L'incitation à la violence est contraire à notre politique et il n'y a aucune exception à cela, y compris pour les hommes politiques. »

      • Publication Facebook du 26 juin 2020 : Zuckerberg a affirmé par écrit : _« Même si un homme politique ou un responsable gouvernemental le dit, si nous déterminons que le contenu peut mener à la violence ou priver des personnes de leur droit de vote, nous retirerons ce contenu.

      De même, il n'y a aucune exception pour les hommes politiques dans toutes les politiques que j'annonce aujourd'hui. »_

      • Publication Facebook additionnelle (Pièce 202) : _« Notre politique actuelle est que si un contenu incite réellement à la violence, la bonne mesure d'atténuation est de le retirer, pas de le laisser visible derrière un avertissement.

      Il n'y a pas d'exception à cette politique pour les hommes politiques ou la valeur informative. »_

      • Déclaration du Newsroom de Facebook (17 juillet 2018 - Pièce 201) : _« Nous voulons qu'il soit clair que nous supprimons le contenu de Facebook, peu importe qui le publie, lorsqu'il viole nos standards.

      Il n'y a pas de protections spéciales pour aucun groupe, qu'il soit de droite ou de gauche. »_

      La Liste Blanche Politique (Politician Whitelist)

      Les réponses de Meta aux interrogatoires judiciaires (Pièce 598) révèlent l'existence d'un système formel exemptant certains acteurs politiques des processus standards de vérification des faits (fact-checking) :

      • Périmètre au 3 novembre 2020 (Pièce 206) : Meta maintenait une « liste blanche politique » contenant plus de 4 300 individus et entités situés aux États-Unis.

      Les figures inscrites sur cette liste étaient soustraites au contrôle des fact-checkers.

      • Périmètre au 29 août 2025 (Pièce 205) : La liste blanche politique s'est étendue pour inclure plus de 5 500 individus et entités aux États-Unis.

      • Explication de la direction : Zuckerberg a soutenu que cette liste visait à opérationnaliser une directive interne demandant aux organismes de fact-checking de se concentrer sur les « canulars larges et dangereux » (broad hoaxes) plutôt que sur l'analyse ou le décorticage du discours politique pur.


      3. Le Programme « Cross Check » (XCheck) : Fonctionnement et Privilèges

      Principes Généraux du Système XCheck

      Le programme Cross Check (souvent abrégé « XCheck ») a été présenté par Meta comme une étape de révision supplémentaire visant à éviter les erreurs de modération sur des comptes dits « sensibles » (journalistes, militants des droits humains susceptibles d'être ciblés par des signalements abusifs de leurs adversaires).

      Cependant, les preuves documentaires révèlent que ce système fonctionnait comme un bouclier opératoire :

      ``` [Utilisateur Ordinaire] ---> Signalement IA / Humain ---> Suppression / Sanction Immédiate ("Prison Facebook")

      [Compte XCheck] ---> Signalement IA / Humain ---> Contenu Maintien en Ligne ---> Escalade à Niveaux de Révision Humaine Supérieurs ---> Decision Différée ```

      • Non-suppression immédiate : Lorsqu'un outil d'intelligence artificielle détecte une violation des règles (discours de haine, nudité, violence, incitation à la violence) sur un compte standard, le contenu est immédiatement retiré ou le compte pénalisé.

      Pour un compte présent sur la liste XCheck, le contenu n'est pas retiré immédiatement et requiert une validation par des équipes humaines ou des cadres.

      • Inégalités de traitement : Tandis qu'un utilisateur ordinaire reçoit un « avertissement » (strike) ou une suspension automatique, l'utilisateur bénéficiant de XCheck obtient des niveaux de révision additionnels.

      Dans certains cas qualifiés de firebrigaded, le contenu nécessitait trois niveaux de révision, voire l'accord explicite d'un membre de la direction pour être supprimé.

      Demandes Directes d'Inclusion et Involutivité de la Direction

      Les dépositions et e-mails internes démontrent que l'inscription sur la liste XCheck pouvait être sollicitée directement auprès des dirigeants :

      • Listes de la direction : Le responsable de l'intégrité civique chez Meta (Chakra) a confirmé l'existence de sous-groupes appelés « Friends of Mark » et « Friends of Sheryl » ajoutés à la demande des dirigeants.

      • Intervention pour Joe Rogan (Septembre 2023 - Pièce 261) :

      • Joe Rogan a contacté directement Mark Zuckerberg pour se plaindre de la suppression récurrente de publications sur la page Joe Rogan Experience Companion IG.

      • Zuckerberg a envoyé un e-mail à ses équipes : « Si nous avons une liste de comptes que nous double-vérifions avant de prendre des mesures, pouvons-nous mettre les pages de Joe sur cette liste pour nous assurer de réduire autant que possible les faux positifs sur ses comptes ? »

      • Le 22 septembre 2023, Matus Sturm a répondu à Zuckerberg : « Nous sommes heureux de rapporter que le gestionnaire de relation de Joe a partagé la liste complète des comptes gérés par l'équipe de Joe et que les balises XCheck pertinentes ont été ajoutées à ces comptes, garantissant un second examen avant toute application des règles. »

      • Autres entités présentes sur les listes XCheck : Des personnalités, médias et groupes controversés figuraient sur la liste XCheck, notamment Breitbart, Alex Jones, InfoWars, Andrew Tate et les Oath Keepers.

      Échelle Massive et Croissance du Réseau XCheck

      Les réponses aux interrogatoires (Pièce 598) fournissent les chiffres officiels de l'extension du programme aux États-Unis :

      | Date | Nombre de comptes/pages protégés par XCheck (États-Unis) | | --- | --- | | 3 novembre 2020 | 13 500 individus, entités, groupes et pages | | 29 août 2025 | 799 000 individus, entités, groupes et pages |

      Note sur le volume : La liste produite en 2025 (Pièce 207) comprend environ 5 000 pages d'entrées (à raison d'environ 164 noms par page).

      Les 799 000 entités représentées équivalent à la capacité combinée des 10 plus grands stades de sport des États-Unis.

      Conséquences Opérationnelles : Viralité des Contenus Toxiques

      Le processus de double ou triple révision humaine a généré des goulets d'étranglement majeurs au sein des équipes de modération :

      • Retard moyen de 5 jours : En 2022, le délai moyen pour traiter un dossier en attente dans le programme XCheck était de 5 jours.

      • Impact de la viralité : Les algorithmes en ligne diffusant les contenus de façon virale dans les premières heures, un délai de 5 jours permettait aux publications problématiques d'atteindre la totalité de leur public potentiel avant toute action d'extinction.

      • Cas d'étude Breitbart COVID-19 (Juillet 2020 - Pièce 258) :

        • Le média Breitbart (partenaire géré de Meta) a diffusé une vidéo en direct contenant de la désinformation grave sur la COVID-19 en violation directe des politiques de santé de la plateforme.
      • La vidéo a été immédiatement détectée par les systèmes d'IA.

      • En raison du statut XCheck de Breitbart, la vidéo a été bloquée dans le flux de révision secondaire et transférée à des échelons supérieurs.

      • Au moment où la décision de suppression a été prise et exécutée, la vidéo avait déjà enregistré 40 millions d'impressions dans les fils d'actualité (VPV - Valuable Page Views).


      4. Les Conclusions du Conseil de Surveillance (Oversight Board)

      Contexte de l'Enquête

      À la suite de la publication de la série d'enquêtes The Facebook Files par le Wall Street Journal en octobre 2021, l'opinion publique a découvert l'ampleur du système XCheck.

      Il est apparu que le Conseil de surveillance indépendant de Meta (créé par l'entreprise pour servir d'instance d'appel ultime) ignorait lui-même l'existence et le fonctionnement réel de XCheck jusqu'au printemps 2021.

      Le Conseil a alors auto-saisi le sujet et publié un rapport d'avis consultatif de 57 pages en 2022 (Pièce 210).

      Principales Conclusions du Rapport

      Interrogé sur le contenu du rapport de son propre Conseil de surveillance, Mark Zuckerberg a reconnu les citations lues à l'audience, tout en affirmant ne pas avoir lu le document personnellement :

      • Priorité aux intérêts commerciaux : « Bien que Meta ait déclaré au Conseil que le programme Cross Check vise à faire progresser les engagements de Meta en matière de droits humains, le Conseil constate que le programme apparaît plus directement structuré pour satisfaire des intérêts commerciaux. » (Page 3 du rapport)

      • Inégalité de traitement systémique : « Traitement inégal des utilisateurs : Cross Check accorde à certains utilisateurs une protection supérieure à celle des autres. » (Page 4)

      • Maintien prolongé de contenus dangereux : _« Retard dans le retrait des contenus violant les règles : Meta a indiqué au Conseil qu'il faut en moyenne plus de cinq jours pour prendre une décision sur le contenu des utilisateurs figurant sur la liste Cross Check.

      Cela signifie qu'en raison de Cross Check, des contenus identifiés comme enfreignant les règles de Meta restent visibles sur Facebook et Instagram au moment où ils sont le plus viraux et susceptibles de causer un préjudice. »_ (Page 4)

      • Opacité totale : Le rapport souligne l'absence d'information des utilisateurs quant à leur présence sur la liste XCheck et l'absence de critères publics d'audit ou de création de ces listes.

      Recommandations et Inaction de la Direction

      Le Conseil de surveillance a formulé plusieurs recommandations clés pour réformer le système (pages 49 à 53 du rapport) :

      • Recommandation n°2 : S'assurer que le processus d'examen des contenus violant les règles soit strictement exempt de considérations commerciales.

      • Recommandation n°8 : Utiliser des équipes spécialisées et indépendantes de toute influence politique ou économique (y compris séparées des équipes de politiques publiques / Public Policy de Meta) pour évaluer l'inclusion sur les listes.

      • Recommandation n°12 : Signaler publiquement les pages et comptes bénéficiant d'un traitement spécial dans le cadre de la liste Cross Check ou de la liste blanche politique.

      • Recommandation n°53 : Éliminer le fonctionnement en backlog (retard accumulé).

      Constat lors de l'audience : Mark Zuckerberg a admis qu'il ignorait si Meta avait mis en œuvre ces recommandations spécifiques.

      L'entreprise n'a pas rendu les listes XCheck ou politiques publiques, ne signale pas les comptes privilégiés sur ses interfaces et maintient ces documents sous le sceau de la confidentialité judiciaire (Highly Confidential).


      5. Évolution Historique : Modèle Économique, Données Privées et Communication

      Croissance Financière et Exploitation des Données

      Le modèle d'affaires de Facebook/Meta s'est structuré autour de la collecte et de la monétisation des données personnelles pour la publicité ciblée :

      2004 : Lancement (1M d'utilisateurs) │ 2008 : 100M d'utilisateurs / Arrivée de Sheryl Sandberg (COO) │ 2009 : Rentabilité financière atteinte (Cash-flow positif) │ 2012 : 1 milliard USD de bénéfice net │ Dernier exercice : > 200 milliards USD de revenus / > 60 milliards USD de bénéfice net

      • Accès des développeurs tiers (API) : De 2010 à 2014, Facebook fournissait aux développeurs d'applications tierces (comme Zynga avec FarmVille) un accès aux données des utilisateurs et à celles de leurs amis via des interfaces de programmation d'applications (API).

      • Avis de confidentialité : Bien que Zuckerberg affirme que cet accès nécessitait le consentement de l'utilisateur via des boîtes de dialogue, les données des réseaux d'amis étaient transmises de manière étendue dès qu'un utilisateur autorisait une application.

      Contradictions Internes : Les E-mails de Mai 2010 sur la Tribune du Washington Post

      En mars 2010, un article d'investigation du Wall Street Journal (Pièce 573) a révélé que Facebook transmettait des données d'utilisateurs à des régies publicitaires permettant d'identifier des individus, contrairement à ses promesses.

      Pour réagir, la direction de Facebook a préparé une tribune destinée au Washington Post (Pièces 016 et 007). Les échanges d'e-mails internes révèlent le débat sur la véracité des déclarations publiques :

      • Projet initial de Zuckerberg : Zuckerberg a proposé une tribune énonçant 5 « principes fondamentaux », incluant les affirmations suivantes :

      • « Nous ne partageons jamais vos informations personnelles avec des personnes ou des services dont vous ne voulez pas. »

      • « Nous ne donnons jamais accès aux annonceurs à vos informations personnelles. »

      • **Avertissement d'Elliot Schrage (VP Global Communications

      • Pièce 016, page 321) :** Schrage a répondu au projet de Zuckerberg en soulignant les vérités opérationnelles qui contredisaient ce message :

      • « Nous partageons des informations agrégées à votre sujet avec les annonceurs et vous ne pouvez pas l'empêcher. »

      • « Vous ne pouvez pas contrôler comment certaines informations accessibles publiquement sont partagées. »

      • « Nous venons d'avoir un problème mis en lumière par le Wall Street Journal qui contredit cela [la promesse de non-partage]. »

      • « Nous partageons des informations accessibles publiquement à quiconque interroge l'API. »

      • Ajustement sémantique final (Pièce 007) : À la suite de ces avertissements, Zuckerberg a modifié le texte final publié.

      La seule modification apportée aux principes a été le remplacement du mot « jamais » (never) par « nous ne faisons pas » (we do not) :

      • « Nous ne partageons pas vos informations personnelles... »

      • « Nous ne donnons pas accès aux annonceurs... »

      Lors de l'audience, Zuckerberg a minimisé cette différence, la qualifiant de simple débat de rédaction vieux de 15 ans, tout en admettant qu'affirmer qu'on ne fera « jamais » une chose a une portée différente de dire qu'on ne la fait pas à un instant donné.

      Culture d'Entreprise et Mesures de Confidentialité Personnelle

      L'interrogatoire s'est conclu sur le contraste entre la philosophie imposée aux utilisateurs et les pratiques personnelles du PDG :

      • Slogan historique : La philosophie de l'entreprise était résumée par la devise interne « Move fast and break things » (« Aller vite et casser des choses »).

      Zuckerberg a défendu cette approche comme une volonté d'expérimenter rapidement et d'innover sans craindre l'erreur, rejetant l'idée que le slogan aurait dû être « Aller vite et améliorer les choses ».

      • Protection personnelle : Questionné sur ses propres standards de vie privée, Zuckerberg a reconnu appliquer des mesures de protection strictes pour sa personne :

      • Installation d'un cache/ruban adhésif sur la webcam de son ordinateur de bureau.

      • Rachat des terrains et maisons adjacents à ses résidences privées à travers le monde pour garantir son intimité et sa sécurité.

      • Déplacements sous la protection permanente de gardes du corps rapprochés.

  2. Aug 2026
  3. Jun 2026
  4. Dec 2025
  5. Sep 2025
    1. It’s not always necessary that the data be made absolutelyunavailable; sometimes data can just be decontextualized enough tobecome less valuable. Facebook provides a fine example. If a greatdeal of personal creativity and life experience has been added to thesite, it’s hard to give all that up. Even if you capture every little thingyou had uploaded, you can’t save it in the context of interactions withother people. You have to lose a part of yourself to leave Facebookonce you become an avid user. If you leave, it will become difficult forsome people to contact you at all.

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  6. Jan 2025
  7. Oct 2024
  8. Sep 2024
    1. nobody told it what to do that's that's the kind of really amazing and frightening thing about these situations when Facebook gave uh the algorithm the uh uh aim of increased user engagement the managers of Facebook did not anticipate that it will do it by spreading hatefield conspiracy theories this is something the algorithm discovered by itself the same with the capture puzzle and this is the big problem we are facing with AI

      for - AI - progress trap - example - Facebook AI algorithm - target - increase user engagement - by spreading hateful conspiracy theories - AI did this autonomously - no morality - Yuval Noah Harari story

  9. Jun 2024
    1. https://web.archive.org/web/20240611111852/https://theconversation.com/ai-chatbots-are-intruding-into-online-communities-where-people-are-trying-to-connect-with-other-humans-229473

      creepy uncanny valley stuff. Platform sanctioned bots insinuating themselves in spots where the expected context is 100% human interaction, undisclosed, and with the aim to mimick interaction to lock in engagement ('cause #adtech) Making the group of people a means. One wonders if this reaches the emotional influencing threshold in the EU legal framework

  10. May 2024
    1. Choosing names from a list is a lot more user-friendly and less error-prone than asking them to blindly type in an e-mail address and hope that it is correct and matches an existing user (or at least a real e-mail account that can then be sent an invitation to register). In my opinion, this is a big reason why Facebook became so popular — because it let you see your list of friends, and send message to people by their names instead of having to already know/remember/ask for their e-mail address.
  11. Apr 2024
    1. [[Marisa Kabas]] in The Handbasket - Here's the column Meta doesn't want you to see


      ᔥ[[Ben Werdmuller]] in Mastodon @ben@werd.social on Apr 06, 2024, 10:45 AM

      On Thursday I reported that Meta had blocked all links to the Kansas Reflector from approximately 8am to 4pm, citing cybersecurity concerns after the nonprofit published a column critical of Facebook’s climate change ad policy. By late afternoon, all links were once again able to be posted on Facebook, Threads and Instagram–except for the critical column." Here it is. #Media<br /> https://www.thehandbasket.co/p/kansas-reflector-meta-facebook-column-censored

    2. Katherine Hayhoe, author of “Saving Us: A Climate Scientist’s Case for Hope and Healing in a Divided World,” serves as Chief Scientist for the Nature Conservancy and is a distinguished professor at Texas Tech. You might expect that she would be considered a legitimate authority on the subject. p span[style*="font-size"] { line-height: 1.6; } But in the Meta-verse, where it seems virtually impossible to connect with a human being associated with the administration of the platform, rules are rules, and it appears they would prefer to suppress anything that might prove problematic for them. p span[style*="font-size"] { line-height: 1.6; } Hayhoe expressed her personal frustration in a recent post on Facebook. p span[style*="font-size"] { line-height: 1.6; } “Since August 2018, Facebook has limited the visibility of my page,” she writes, “labelling it as ‘political’ because I talk about climate change and clean energy. This change drastically reduced my post views from hundreds to just tens, and the page’s growth has been stagnant ever since.” p span[style*="font-size"] { line-height: 1.6; } The implications of such policies for our democracy are alarming. Why should corporate entities be able to dictate what type of speech or content is acceptable?
  12. Mar 2024
  13. Jan 2024
    1. Also just by observing what they’re doing it becomes pretty clear. For example: Facebook recently purchased full-page ads on major newspapers entirely dedicated to “denounce” Apple. Why? Because Apple has built a system-level feature on iPhones that allows users to very easily disable every kind of advertising tracking and profiling. Facebook absolutely relies on being able to track you and profile your interests, so they immediately cooked up some cynical reasons why Apple shouldn’t be allowed to do this.But the truth is: if Facebook is fighting against someone on privacy matters, that someone is probably doing the right thing.
    2. Completely get away from everything Facebook: FB, Messenger, WhatsApp, Instagram, Oculus. (Yes, I know it’s hard because people are on these platforms, but it is possible to explain your reasoning to those who care about you and establish contact with them on different apps. I moved a ton of people to Telegram for example.)
    3. I share your frustration. This was how I felt when they split off Messenger as a separate mobile app from the main Facebook app. Messaging had been working just fine in the Facebook app, so there seemed to be no discernible reason other than pure greed. No attempt to make anything better or easier for the consumer, no innovation, nothing good for the people using the product. It was really just to inflate their download numbers and somehow make more money off of us. No thank you. I have stopped using Facebook since then.
    4. What they say is this is due to is new EU policies about messenger apps. I'm not in the EU. I reckon it's really because there's a new Messenger desktop client for Windows 10, which does have these features. Downloading the app gives FB access to more data from your machine to sell to companies for personalized advertising purposes.
  14. Dec 2023
  15. Nov 2023
  16. Oct 2023
    1. Meta reported to switch payments for tracking in EU, as a way around GDPR issues w tracking. Based on EUCJ verdict in which it was mentioned as an aside. NOYB says this has been previously allowed at media-sites. Imo it was backward then, because it retains the fiction that advertising is only possible with tracking, which is false.

  17. Aug 2023
    1. What if, early in the morning on Election Day in 2016, Mark Zuckerberg had used Facebook to broadcast “go-out-and-vote” reminders just to supporters of Hillary Clinton? Extrapolating from Facebook’s own published data, that might have given Mrs. Clinton a boost of 450,000 votes or more, with no one but Mr. Zuckerberg and a few cronies knowing about the manipulation.
      • for: Hiliary Clinton could have won, voting, democracy, voting - social media, democracy - social media, election - social media, facebook - election, 2016 US elections, 2016 Trump election, 2016 US election, 2016 US election - different results, 2016 election - social media
      • interesting fact
        • If Facebook had sent a "Go out and vote" message on election day of 2016 election, Clinton may have had a boost of 450,000 additional votes
          • and the outcome of the election might have been different
  18. Apr 2023
    1. Que incumplan estas Condiciones, las Normas comunitariasu otras condiciones y políticas que rijan tu

      Pero solo lo que como propietario Facebook considere incumplimiento, porque ellos no respetan que no se quiera seguir compartiendo información

  19. Mar 2023
    1. Inhabilitamos anteriormente tu cuenta por haber infringido nuestras Condiciones, las Normas comunitarias u otras condiciones o políticas que se aplican al uso que haces de Facebook. Si inhabilitamos tu cuenta debido a una infracción de nuestras Condiciones, las Normas comunitarias u otras condiciones o políticas, aceptas que no podrás crear otra cuenta sin nuestro permiso. Proporcionamos permiso para crear una nueva cuenta a nuestro exclusivo criterio; esto no significa ni insinúa que la medida disciplinaria fue equivocada o sin motivo.

      Esta es una falacia, ya que nuestras experiencias con infancia han demostrado que las cuentas aunque infrijan la ley no son cerradas

    1. "Emplearemos estas licencias únicamente para ofrecer y mejorar nuestros Productos y servicios, tal y como se describe en el apartado 1 anterior" FACEBOOK.

      El discurso encubre un interés económico que no todos los usuarios conocen

    2. Al suscribirse a cualquiera de las filiales de Meta, automáticamente se otorgan derechos en común con todas las redes sociales pertenecientes a este conglomerado digital, ya que si bien solo se otorgan permiso a una sola red social, una vez la persona decide no pertenecer más, no es tan fácil desligarse de estas, ya que por ejemplo en el momento que una persona fallece, si nadie tiene acceso a sus perfiles, éste sigue activo, y por lo tanto, su contenido se puede seguir usando, al igual que pueden hacer base de datos y venderla a cualquier compañía que decida comprarla. Estos términos legales de una u otra manera son abusivos, ya que muchas personas no leemos al detalle por el solo hecho de pertenecer a la era digital. Otro claro ejemplo de esto, son las cookies que no sabemos lo que son, pero que, para poder acceder, debemos si p sí aceptarlas sin saber el riesgo que se corre a la hora del robo de datos personales. Hay otros casos en los que, cuando se denuncia una publicación, por más que ésta no cumpla con las reglas comunitarias, no es bajada de la red, tal vez, porque los algoritmos no detectan una infracción, cosa que si sucede con publicaciones sin mala intención, pero que, por una simple palabra que esté dentro de lo prohibido y que sea detectada como no permitida, se bajan publicaciones, y se restringen cuentas. Un caso reciente, fue el de la plataforma zoom en donde, si bien sirvió mucho para acercar a las personas durante la época de pandemia, se detectó que la privacidad estaba siendo vulnerada, por lo que mucha gente migró a otras plataformas como telegram, donde en teoría, había un poco más de intimidad y reserva.

    1. Por ejemplo, podemos mostrar a tus amigos que te interesa un evento promocionado o que has indicado que te gusta una página de Facebook creada por una marca que nos paga para mostrar sus anuncios en Facebook. Este tipo de anuncios y contenido solo se muestra a las personas que tienen tu permiso para ver las acciones que realizas en los Productos de Meta

      Este tipo de funciones ni siquiera se pueden personalizar, entonces, no hay forma de saber qué tipo de contenido está mostrando la plataforma a nuestros amigos y a terceros

    2. cierto contenido que compartas o subas, como fotos o videos, esté protegido por leyes de propiedad intelectual. Eres el propietario de los derechos de propiedad intelectual (como derechos de autor o marcas comerciales) de todo el contenido que crees y compartas en Facebook y en los demás Productos de las empresas de Meta que uses. Ninguna disposición en estas Condiciones anula los derechos que tienes sobre tu propio contenido. Puedes compartir libremente tu

      Al suscribirse a cualquiera de las filiales de Meta, automáticamente se otorgan derechos en común con todas las redes sociales pertenecientes a este conglomerado digital, ya que si bien solo se otorgan permiso a una sola red social, una vez la persona decide no pertenecer más, no es tan fácil desligarse de estas, ya que por ejemplo en el momento que una persona fallece, si nadie tiene acceso a sus perfiles, éste sigue activo, y por lo tanto, su contenido se puede seguir usando, al igual que pueden hacer base de datos y venderla a cualquier compañía que decida comprarla. Estos términos legales de una u otra manera son abusivos, ya que muchas personas no leemos al detalle por el solo hecho de pertenecer a la era digital. Otro claro ejemplo de esto, son las cookies que no sabemos lo que son, pero que, para poder acceder, debemos si p sí aceptarlas sin saber el riesgo que se corre a la hora del robo de datos personales. Hay otros casos en los que, cuando se denuncia una publicación, por más que ésta no cumpla con las reglas comunitarias, no es bajada de la red, tal vez, porque los algoritmos no detectan una infracción, cosa que si sucede con publicaciones sin mala intención, pero que, por una simple palabra que esté dentro de lo prohibido y que sea detectada como no permitida, se bajan publicaciones, y se restringen cuentas. Un caso reciente, fue el de la plataforma zoom en donde, si bien sirvió mucho para acercar a las personas durante la época de pandemia, se detectó que la privacidad estaba siendo vulnerada, por lo que mucha gente migró a otras plataformas como telegram, donde en teoría, había un poco más de intimidad y reserva.

    3. La licencia dejará de tener efecto cuando tu contenido se elimine de nuestros sistemas.

      ¿De qué manera uno se puede asegurar de que el contenido que subió, se ha eliminado de los sistemas de Meta? Porque si no te avisan que los van a almacenar y a usar de manera deliberada, tampoco es muy seguro que te avisen que lo han eliminado. Además, en caso de que alguien lo haya reposteado o descargado de alguna manera, tampoco hay forma de saberlo

    4. Es decir, si, por ejemplo, compartes una foto en Facebook, nos das permiso para almacenarla, copiarla y compartirla con otros

      Es decir, inmediatamente se sube una foto o cualquier contenido al perfil de alguien, este contenido pasa a ser también de FB, pero ¿Qué tipo de uso le puede dar facebook? ¿De qué manera podría, por ejemplo, modificar una foto mía?

  20. Feb 2023
    1. In expressing disagreement with the proposed literal interpretation of Article 13(1)(c) GDPR set outin the Preliminary Draft Decision, Facebook submitted that “Facebook Ireland’s interpretation directlytracks the actual wording of the relevant GDPR provision which stipulates only that two items ofinformation be provided about the processing (i.e. purposes and legal bases). It says nothing aboutprocessing operations.”102 Facebook submitted that because, in its view, Article 13(1) GDPR applies “atthe time data is collected”, and therefore refers only to “prospective processing”. It submits that, onthis basis, Article 13(1)(c) GDPR does not relate to ongoing processing operations, but is concernedsolely with information on “intended processing”.103 Facebook’s position is therefore that Article13(1)(c) GDPR is future-gazing or prospective only in its application and that such an interpretation issupported by a literal reading of the GDPR

      This is both a ballsy, and utterly stupid argument. The kind of argument that well-paid lawyers will make in order to keep getting paid.

    2. In light of this confirmation by the data controller that it does not seek to rely on consent in thiscontext, there can be no dispute that, as a matter of fact, Facebook is not relying on consent as thelawful basis for the processing complained of. It has nonetheless been argued on the Complainant’sbehalf that Facebook must rely on consent, and that Facebook led the Complainant to believe thatit was relying on consent

      Here Helen bitchslaps Max by noting that despite what they hope and wish for, FB is relying on contract, and not consent.

    3. On this basis, the issues that I will address in this Draft Decision are as follows: Issue 1 – Whether clicking on the “accept” button constitutes or must be considered consentfor the purposes of the GDPR Issue 2 – Reliance on Article 6(1)(b) as a lawful basis for personal data processing Issue 3 – Whether Facebook provided the requisite information on the legal basis forprocessing on foot of Article 6(1)(b) GDPR and whether it did so in a transparent manner.

      Key issues identified in the draft opinion. Compare later if this differs in final.

    4. Data Policy and related materialsometimes, on the contrary, demonstrate an oversupply of very high level, generalised information atthe expense of a more concise and meaningful delivery of the essential information necessary for thedata subject to understand the processing being undertaken and to exercise his/her rights in ameaningful way. Furthermore, while Facebook has chosen to provide its transparency information byway of pieces of text, there are other options available, such as the possible incorporation of tables,which might enable Facebook to provide the information required in a clear and concise manner,particularly in the case of an information requirement comprising a number of linked elements. Theimportance of concision cannot be overstated nonetheless. Facebook is entitled to provide additionalinformation to its user above and beyond that required by Article 13 and can provide whateveradditional information it wishes. However, it must first comply with more specific obligations under theGDPR, and then secondly ensure that the additional information does not have the effect of creatinginformation fatigue or otherwise diluting the effective delivery of the statutorily required information.That is simply what the GDPR requires.

      DPC again schools facebook in reality.

  21. Jan 2023
  22. Dec 2022
    1. Using actual fake-news headlines presented as they were seen on Facebook, we show that even a single exposure increases subsequent perceptions of accuracy, both within the same session and after a week. Moreover, this “illusory truth effect” for fake-news headlines occurs despite a low level of overall believability and even when the stories are labeled as contested by fact checkers or are inconsistent with the reader’s political ideology. These results suggest that social media platforms help to incubate belief in blatantly false news stories and that tagging such stories as disputed is not an effective solution to this problem.
    1. On Facebook, we identified 51,269 posts (0.25% of all posts)sharing links to Russian propaganda outlets, generating 5,065,983interactions (0.17% of all interactions); 80,066 posts (0.4% of allposts) sharing links to low-credibility news websites, generating28,334,900 interactions (0.95% of all interactions); and 147,841 postssharing links to high-credibility news websites (0.73% of all posts),generating 63,837,701 interactions (2.13% of all interactions). Asshown in Figure 2, we notice that the number of posts sharingRussian propaganda and low-credibility news exhibits an increas-ing trend (Mann-Kendall 𝑃 < .001), whereas after the invasion ofUkraine both time series yield a significant decreasing trend (moreprominent in the case of Russian propaganda); high-credibilitycontent also exhibits an increasing trend in the Pre-invasion pe-riod (Mann-Kendall 𝑃 < .001), which becomes stable (no trend)in the period afterward. T
    2. We estimated the contribution of veri-fied accounts to sharing and amplifying links to Russian propagandaand low-credibility sources, noticing that they have a dispropor-tionate role. In particular, superspreaders of Russian propagandaare mostly accounts verified by both Facebook and Twitter, likelydue to Russian state-run outlets having associated accounts withverified status. In the case of generic low-credibility sources, a sim-ilar result applies to Facebook but not to Twitter, where we alsonotice a few superspreaders accounts that are not verified by theplatform.
    1. I often think back to MySpace’s downfall. In 2007, I penned a controversial blog post noting a division that was forming as teenagers self-segregated based on race and class in the US, splitting themselves between Facebook and MySpace. A few years later, I noted the role of the news media in this division, highlighting how media coverage about MySpace as scary, dangerous, and full of pedophiles (regardless of empirical evidence) helped make this division possible. The news media played a role in delegitimizing MySpace (aided and abetted by a team at Facebook, which was directly benefiting from this delegitimization work).

      danah boyd argued in two separate pieces that teenagers self-segregated between MySpace and Facebook based on race and class and that the news media coverage of social media created fear, uncertainty, and doubt which fueled the split.

      http://www.danah.org/papers/essays/ClassDivisions.html

  23. Nov 2022
    1. Some of the sensitive data collection analyzed by The Markup appears linked to default behaviors of the Meta Pixel, while some appears to arise from customizations made by the tax filing services, someone acting on their behalf, or other software installed on the site. Report Deeply and Fix Things Because it turns out moving fast and breaking things broke some super important things. Give Now For example, Meta Pixel collected health savings account and college expense information from H&R Block’s site because the information appeared in webpage titles and the standard configuration of the Meta Pixel automatically collects the title of a page the user is viewing, along with the web address of the page and other data. It was able to collect income information from Ramsey Solutions because the information appeared in a summary that expanded when clicked. The summary was detected by the pixel as a button, and in its default configuration the pixel collects text from inside a clicked button.  The pixels embedded by TaxSlayer and TaxAct used a feature called “automatic advanced matching.” That feature scans forms looking for fields it thinks contain personally identifiable information like a phone number, first name, last name, or email address, then sends detected information to Meta. On TaxSlayer’s site this feature collected phone numbers and the names of filers and their dependents. On TaxAct it collected the names of dependents.

      Meta Pixel default behavior is to parse and send sensitive data

      Wait, wait, wait... the software has a feature that scans for privately identifiable information and sends that detected info to Meta? And in other cases, the users of the Meta Pixel decided to send private information ot Meta?

  24. Oct 2022
    1. Trolls, in this context, are humans who hold accounts on social media platforms, more or less for one purpose: To generate comments that argue with people, insult and name-call other users and public figures, try to undermine the credibility of ideas they don’t like, and to intimidate individuals who post those ideas. And they support and advocate for fake news stories that they’re ideologically aligned with. They’re often pretty nasty in their comments. And that gets other, normal users, to be nasty, too.

      Not only programmed accounts are created but also troll accounts that propagate disinformation and spread fake news with the intent to cause havoc on every people. In short, once they start with a malicious comment some people will engage with the said comment which leads to more rage comments and disagreements towards each other. That is what they do, they trigger people to engage in their comments so that they can be spread more and produce more fake news. These troll accounts usually are prominent during elections, like in the Philippines some speculates that some of the candidates have made troll farms just to spread fake news all over social media in which some people engage on.

    2. So, bots are computer algorithms (set of logic steps to complete a specific task) that work in online social network sites to execute tasks autonomously and repetitively. They simulate the behavior of human beings in a social network, interacting with other users, and sharing information and messages [1]–[3]. Because of the algorithms behind bots’ logic, bots can learn from reaction patterns how to respond to certain situations. That is, they possess artificial intelligence (AI). 

      In all honesty, since I don't usually dwell on technology, coding, and stuff. I thought when you say "Bot" it is controlled by another user like a legit person, never knew that it was programmed and created to learn the usual patterns of posting of some people may be it on Twitter, Facebook, and other social media platforms. I think it is important to properly understand how "Bots" work to avoid misinformation and disinformation most importantly during this time of prominent social media use.

  25. Sep 2022
    1. Facebook users claim to hate the service, but they keep using it, leading many to describe Facebook as "addictive." But there's a simpler explanation: people keep using Facebook though they hate it because they don't want to lose their connections to the people they love.

      Facebook isn't addictive; people don't want to face the switching cost

  26. Aug 2022
    1. The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly. Meanwhile, the share of teens who say they use Facebook, a dominant social media platform among teens in the Center’s 2014-15 survey, has plummeted from 71% then to 32% today.

      Instagram up, Facebook down, TikTok and Snapchat are big

      This echos Meta’s concerns that Facebook was losing ground in this age demographic, and likely also the reasoning to make Instagram more TikTok-like. This may also dovetail with the recently announced change to the Facebook algorithm to be even more sticky and TikTok-like.

    1. "Facebook is fundamentally an advertising machine"—it hasn't been about bringing people closer together in a long time (if that was ever its real mission). And as a better advertising machine comes along—TikTok—Facebook is forced to redesign its user interaction to be more addictive just to stand still. Will a a more human-scale social network...or series of social networks...replace it?

  27. Jul 2022
    1. 这篇文章负面部分偏多,但也算是公平:当一个产品已经走过十年之后,它需要面对的内部和外部挑战太多了,老的用户正在失去兴趣,而新的用户却被对手抢走了注意力。因此,Facebook 的产品成了一种尴尬的范例:如何在一个老产品中增加新功能。Armstrong 这样写道:

      如果你打开你的 Facebook 应用程序,我想你会对目前存放在那里的产品数量感到震惊……然而,每一个产品都解决了不同的工作,所以下载 Facebook 的价值主张变得越来越模糊。

      而另一个准确的捕捉则是对于 Messenger 的。这个从 Facebook 的私信功能中拆分出来的 app,现在又将被整合回到主端当中,甚至一项雄心勃勃的工作是:要把 Facebook、Instagram 和 Whatsapp 这几个风马牛不相及的产品中即时通信的部分整合成一个。

      信息流和私信是一个社交产品的两个极端:前者是公开的,也就是公域,在算法推荐的加持下,发布者几乎已经丧失了对信息分发的控制力;后者是私密的,也就是私域。在过去十几年的社交平台(无论是媒体还是网络)发展史中,我们都能理解,两者有着清晰的界限,一旦把错误的内容放到了错误的地方,就可能产生不可逆的破坏。

      Armsrong 对这段历史的总结是这样的: 在过去的几年里,我们对所谓的社交网络学到了一些东西。首先,我们实际上并不关心大多数人的想法。社交部分并不像最初想象的那样吸引人,因为人们的很多日常生活都很无聊。我们根本不关心,根本不关心你高中时的某个人的政治观点。来自熟人的内容并不那么有趣。 我们也想明白了,在网上发布我们的大部分社会存在是有负面机会成本的。我们所有人,我是说我们中的每一个人,都曾在公共领域使用过污言秽语,开过种族主义的玩笑,说过一些贬义词,或者只是单纯的愚蠢。自 2007 年以来,越来越明显的是,在网上分享你的生活的好处并不值得让我们冒险发言,虽然这些话现在感觉很好,但在 10 年后可能会摧毁你的生活。 简而言之,社交图谱只是兴趣图谱的一个可怜的替代品。人们从他们所谓的「社交」媒体中寻找的只是他们感兴趣的媒体。

  28. Jun 2022
    1. What's become clear is that our relationships are experiencing a profound reset. Across generations, having faced a stark new reality, a decades-long trend1 reversed as people are now shifting their energy away from maintaining a wide array of casual connections to cultivating a smaller circle of the people who matter most.

      ‘how the demand for deeper human connection has sparked a profound reset in our relationships’.

      The Meta Foresight (formerly Facebook IQ) team conducted a survey of 36,000 adults across 12 markets.

      Among their key findings:

      72% of respondents said that the pandemic caused them to reprioritize their closest friends
      Young people are most open to using more immersive tech to foster connections (including augmented and virtual reality), though all users indicated that tech will play a bigger role in enhancing personal connections moving forward
      37% of people surveyed globally reported reassessing their life priorities as a result of the pandemic
      
    1. And when corporations start to dominate the Internet, they became de-facto governments. Slowly but surely, the tech companies began to act like old power. They use the magic of tech to consolidate their own power, using money to increase their influence, blocking the redistribution of power from the entrenched elites to ordinary people.

      "Money is its own kind of power"

      The corporations built by white, male, American, and vaguely libertarian people became a focal point of power because of the money they had to influence governments and society. They started looking like "old power."

      Later:

      Facebook took advantage of tech's tradition of openness [importing content from MySpace], but as soon as it got what it wanted, it closed its platform off.

  29. May 2022
    1. We believe that Facebook is also actively encouraging people to use tools like Buffer Publish for their business or organization, rather than personal use. They are continuing to support the use of Facebook Pages, rather than personal Profiles, for things like scheduling and analytics.

      Of course they're encouraging people to do this. Pushing them to the business side is where they're making all the money.

    1. Facebook provides some data portability, but makes an odd plea for regulation to make more functionality possible.

      Why do this when they could choose to do the right thing? They don't need to be forced and could certainly try to enforce security. It wouldn't be any worse than unveiling the tons of personal data they've managed not to protect in the past.

    1. Zugsystem ausklügelt, das dieOpfer möglichst schnell und reibungslos nach Auschwitz bringt, darübervergißt, was in Auschwitz mit ihnen geschieht.

      nicht vergleichbar, aber auch ein Bsp für Technik, die dadurch, dass sie als Selbstzweck missverstanden wird, missbraucht wird - Facebook und der Menschenhandel -- siehe Jan Böhmermann Folge zu Facebookleaks

    Tags

    Annotators

  30. Apr 2022
    1. dentical to the content of information which was previously declared to be unlawful, or to block access to that information, irrespective of who requested the storage of that information;

      This establishes that identical or equivalent content once struck down can be made stayed down by automatic tools.

    1. Directive 2000/31/EC of the European Parliament and of the Council of 8 June 2000 on certain legal aspects of information society services, in particular electronic commerce, in the Internal Market (‘Directive on electronic commerce’), in particular Article 15(1), must be interpreted as meaning that it does not preclude a court of a Member State from:–        ordering a host provider to remove information which it stores, the content of which is identical to the content of information which was previously declared to be unlawful, or to block access to that information, irrespective of who requested the storage of that information;–        ordering a host provider to remove information which it stores, the content of which is equivalent to the content of information which was previously declared to be unlawful, or to block access to that information, provided that the monitoring of and search for the information concerned by such an injunction are limited to information conveying a message the content of which remains essentially unchanged compared with the content which gave rise to the finding of illegality and containing the elements specified in the injunction, and provided that the differences in the wording of that equivalent content, compared with the wording characterising the information which was previously declared to be illegal, are not such as to require the host provider to carry out an independent assessment of that content, and–        ordering a host provider to remove information covered by the injunction or to block access to that information worldwide within the framework of the relevant international law.

      C‑18/18 Eva Glawischnig-Piesczek v Facebook

      Key for Art 17 AG opinion: this line of arguments justifies the ex ante blocking of manifestly infringing content.

  31. Mar 2022
    1. Ben Collins. (2022, February 28). Quick thread: I want you all to meet Vladimir Bondarenko. He’s a blogger from Kiev who really hates the Ukrainian government. He also doesn’t exist, according to Facebook. He’s an invention of a Russian troll farm targeting Ukraine. His face was made by AI. https://t.co/uWslj1Xnx3 [Tweet]. @oneunderscore__. https://twitter.com/oneunderscore__/status/1498349668522201099

    1. First is that it actually lowers paid acquisition costs. It lowers them because the Facebook Ads algorithm rewards engaging advertisements with lower CPMs and lots of distribution. Facebook does this because engaging advertisements are just like engaging posts: they keep people on Facebook. 

      Engaging advertisements on Facebook benefit from lower acquisition costs because the Facebook algorithm rewards more interesting advertisements with lower CPMs and wider distribution. This is done, as all things surveillance capitalism driven, to keep eyeballs on Facebook.

      This isn't too dissimilar to large cable networks that provide free high quality advertising to mass manufacturers in late night slots. The network generally can't sell all of their advertising inventory, particularly in low viewing hours, so they'll offer free or incredibly cheap commercial rates to their bigger buyers (like Coca-Cola or McDonalds, for example) to fill space and have more professional looking advertisements between the low quality advertisements from local mom and pop stores and the "as seen on TV" spots. These higher quality commercials help keep the audience engaged and prevents viewers from changing the channel.

  32. Jan 2022
  33. Dec 2021
    1. She thinks the companies themselves are behind this, trying to manipulate their users into having certain opinions and points of view.

      The irony is that this is, itself, somewhat a conspiracy theory.

      Though, I think a nuanced understanding may be closer:

      • The real purpose is not to influence people to believe anything. It's money. It's ad spend and data collection to sell. We need to demonstrate to advertisers that their ads are actually getting seen. The more they get seen, the more money we make. And, the more time is spent on the service, the more data we have to sell... which is as valuable as the add spend.
      • Companies jigger algorithms to maximize time spent on the service.
      • As the Bible is clear, the heart of man is wicked, and the kinds of things that maximize time spent are themselves attitudes of evil, malice, wickedness, and hatred, and the list of things Paul repeatedly tells us to avoid. Go figure.
      • So, people feel the platforms are basically like smoking, and yet, they can't stop.
    2. Only 10 percent say Facebook has a positive impact on society, while 56 percent say it has a negative impact and 33 percent say its impact is neither positive nor negative. Even among those who use Facebook daily, more than three times as many say the social network has a negative rather than a positive impact.

      Here's the rub. Only 1 out of 10 Americans surveyed think Facebook is a good idea.

      Over half of Americans surveyed actually think Facebook is bad for them and society as a whole. And yet, the general sense is now that life is impossible without it.

      How does the church respond to this? Do we tell people to get off or "use in moderation?"

  34. Nov 2021
    1. 《TIME》杂志的 10 月份封面是扎克伯格的照片上面写着「Delete "Facebook"?」,这个 Alert 使用的是 iOS 样式的弹框,但搭配了一个鼠标的选择方式,其实完全可以理解为什么这么做,但还是引起了一些讨论,其中最有趣的是一群苹果前员工出来讲自己过去在苹果的设计流程:之前负责重设计 me.com 的设计师 Majd Taby 说,他当时的工作就是把 iPad 的样式完全移植到 me.com 的 web 中,最终的表现就是用鼠标选择 iPad 样式的 Alert,和这个封面展示的效果一模一样。之前负责 iCloud web apps 的 Sebastiaan de With 说,苹果团队内部完全没有 UIKit 或设计源文件的共享,每一个团队要做类似的事情时只能从头开始,要知道那时可是拟物化设计的时代,绘制一套 UI 需要耗费非常多的时间,这一切的原因都是要「保密」。Martin Pedrick 在加入用户界面组被告知的第一件事就是不要用任何资源共享工具来分享设计源文件。

  35. Oct 2021
    1. https://www.theatlantic.com/ideas/archive/2021/10/facebook-papers-democracy-election-zuckerberg/620478/

      Adrienne LaFrance outlines the reasons we need to either abandon Facebook or cause some more extreme regulation of it and how it operates.

      While she outlines the ills, she doesn't make a specific plea about the solution of the problem. There's definitely a raging fire in the theater, but no one seems to know what to do about it. We're just sitting here watching the structure burn down around us. We need clearer plans for what must be done to solve this problem.

    2. Facebook could say that its platform is not for everyone. It could sound an alarm for those who wander into the most dangerous corners of Facebook, and those who encounter disproportionately high levels of harmful content. It could hold its employees accountable for preventing users from finding these too-harmful versions of the platform, thereby preventing those versions from existing.

      The "moral majority" has screamed for years about the dark corners of the internet, and now they seem to be actively supporting a company that actively pushes people to those very extremes.

    3. Facebook could shift the burden of proof toward people and communities to demonstrate that they’re good actors—and treat reach as a privilege, not a right.

      Nice to see someone else essentially saying something along the lines that "free speech" is not the same as "free reach".

      Traditional journalism has always had thousands of gatekeepers who filtered and weighed who got the privilege of reach. Now anyone with an angry, vile, or upsetting message can get it for free. This is one of the worst parts of what Facebook allows.

    4. “While we have other systems that demote content that might violate our specific policies, like hate speech or nudity, this intervention reduces all content with equal strength. Because it is so blunt, and reduces positive and completely benign speech alongside potentially inflammatory or violent rhetoric, we use it sparingly.”)

      If it's neither moral nor legal for one to shout "fire" in a crowded theater, why is it somehow both legal and moral for a service like Facebook to allow their service to scream "fire, fire, fire" within a crowded society?

    5. “I am worried that Mark’s continuing pattern of answering a different question than the question that was asked is a symptom of some larger problem,” wrote one Facebook employee in an internal post in June 2020, referring to Zuckerberg. “I sincerely hope that I am wrong, and I’m still hopeful for progress. But I also fully understand my colleagues who have given up on this company, and I can’t blame them for leaving. Facebook is not neutral, and working here isn’t either.”

      Glad to see that others are seeing Mark Zuckerberg seems to be the one with the flaws that are killing Facebook.

    6. An internal message characterizing Zuckerberg’s reasoning says he wanted to avoid new features that would get in the way of “meaningful social interactions.” But according to Facebook’s definition, its employees say, engagement is considered “meaningful” even when it entails bullying, hate speech, and reshares of harmful content.

      Meaningful social interactions don't need algorithmic help.

    7. At the time, Facebook was already weighting the reactions other than “like” more heavily in its algorithm—meaning posts that got an “angry” reaction were more likely to show up in users’ News Feeds than posts that simply got a “like.” Anger-inducing content didn’t spread just because people were more likely to share things that made them angry; the algorithm gave anger-inducing content an edge. Facebook’s Integrity workers—employees tasked with tackling problems such as misinformation and espionage on the platform—concluded that they had good reason to believe targeting posts that induced anger would help stop the spread of harmful content.
    8. Facebook offers a collection of one-tap emoji reactions. Today, they include “like,” “love,” “care,” “haha,” “wow,” “sad,” and “angry.” Company researchers had found that the posts dominated by “angry” reactions were substantially more likely to go against community standards, including prohibitions on various types of misinformation, according to internal documents.

      "Angry" reactions can be a measure of posts being against community standards and providing misinformation.

      What other signals might misinformation carry that could be used to guard against them at a corporate level?

    9. Facebook has dismissed the concerns of its employees in manifold ways. One of its cleverer tactics is to argue that staffers who have raised the alarm about the damage done by their employer are simply enjoying Facebook’s “very open culture,” in which people are encouraged to share their opinions, a spokesperson told me.
      1. Share opinions
      2. Opinions viewed as "fact"
      3. "Facts" spread as news.
      4. Platform accelerates "news".
      5. Bad things happen
      6. Profit
    1. FaceBook对未来的设想构建在AR(增强现实)上,而显然现有的AR设备的交互方式还不足以支持平时生活中的使用。他们团队为了实现愿景对全新的交互方式有下面这些设想:

      • 超低摩擦的输入模式:从想法到行动之间没有阻力,比如利用手腕的电信号
      • 可以理解上下文的个性化AI
      • 可以全天候穿戴的设备
  36. Sep 2021
    1. Ben Collins on Twitter: “A quick thread: It’s hard to explain just how radicalized ivermectin and antivax Facebook groups have become in the last few weeks. They’re now telling people who get COVID to avoid the ICU and treat themselves, often by nebulizing hydrogen peroxide. So, how did we get here?” / Twitter. (n.d.). Retrieved September 26, 2021, from https://twitter.com/oneunderscore__/status/1441395300002848769?s=20

    1. We may think of Pinterest as a visual form of commonplacing, as people choose and curate images (and very often inspirational quotations) that they find motivating, educational, or idealistic(Figure 6). Whenever we choose a passage to cite while sharing an article on Facebook or Twitter, we are creating a very public commonplace book on social media. Every time wepost favorite lyrics from a song or movie to social media or ablog, weare nearing the concept of Renaissance commonplace book culture.

      I'm not the only one who's thought this. Pinterest, Facebook, twitter, (and other social media and bookmarking software) can be considered a form of commonplace.

  37. Aug 2021
  38. Jul 2021
    1. 过去 Facebook 是一家由 Mark Zuckerberg 和 Sheryl Sandberg 双核心领导的公司,但自从特朗普上任后,这个双核心发生了很多变化,公司员工普遍认为 Facebook 的权利结构已经由过去的双核心变成了单核外加其他人构成。至于原因,则是因为 Sheryl Sandberg 没有在特朗普的任期内处理好 Facebook 与华盛顿的关系。

      这篇内容节选自还未上市的新书《An Ugly Truth: Inside Facebook's Battle for Domination》。

    1. Facebook AI. (2021, July 16). We’ve built and open-sourced BlenderBot 2.0, the first #chatbot that can store and access long-term memory, search the internet for timely information, and converse intelligently on nearly any topic. It’s a significant advancement in conversational AI. https://t.co/H17Dk6m1Vx https://t.co/0BC5oQMEck [Tweet]. @facebookai. https://twitter.com/facebookai/status/1416029884179271684

  39. Jun 2021
  40. May 2021
    1. “Over the next five to ten years people will start to learn the importance of privacy and keeping their data,” says Moore. “Facebook’s business model is all about tracking – they are not a social media company, they are an advertising company and if they can track you they can make more money. Apple has got nothing to worry about, but Facebook could be gone in ten years.”
    1. To change incentives so that personal data is treated with appropriate care, we need criminal penalties for the Facebook executives who left vulnerable half a billion people’s personal data, unleashing a lifetime of phishing attacks, and who now point to an FTC deal indemnifying them from liability because our phone numbers and unchangeable dates of birth are “old” data.

      We definitely need penalties and regulation to fix our problems.

    1. it makes a difference whether the argument made before Congress is “Facebook is bad, cannot reform itself, and is guided by people who know what they’re doing but are doing int anyway—and the company needs to be broken up immediately” or if the argument is “Facebook means well, but it sure would be nice if they could send out fewer notifications and maybe stop recommending so much conspiratorial content.”

      Note the dramatic difference between these spaces and the potential ability for things to get better.

    1. Whether Trump can return to Facebook (and Instagram) will be determined on Wednesday morning, when Facebook’s Oversight Board offers its ruling on the company’s indefinite ban. Check TheWrap.com around 6:15 a.m. PT on Wednesday for an update.

      Let's hope that the answer is a resounding "NO!"

  41. Apr 2021
    1. Why the wrist

      为什么要选手环这样一个交互设备,Facebook 是这样解释的:

      • 首先手是我们与外界交互的主要「工具」,手环可以利用手部丰富的控制能力,就跟手表一样,佩戴者不会因此感到不适应;
      • 手环这种可穿戴设备可以作为计算平台,同时支持一大堆传感器;
      • 虽然声音也可以用来输入信号,但是会被背景噪音干扰,在公共场合不够私密;一个独立的设备,比如手机,会让我们和增强现实环境之间多了一层摩擦。不像利用肌电图技术,动动手指,就真的抓取了一个虚拟物体一样;
      • 况且扎克伯格说,就像埃隆·马斯克那种侵入式脑机接口方法用在医学治疗上就可以了,短期内很难用在消费级产品上。
    1. The Information 对 Mark Zuckerberg 进行了一次 45 分钟的访谈,其中提到了 Facebook 在 AR/VR 方面的战略、思考和细节。尽管目前的设备和内容有各种各样的问题,但他非常坚定的认为这会是下一代计算平台,「Facebook 致力于制造让人人都能买得起的设备,而不是像苹果那样依靠溢价赚钱」。为了配合这一战略,Facebook 有接近 1/5 的人为 Facebook Reality Labs 工作。

  42. Mar 2021
    1. according to Hao, Mark Zuckerberg wants to increase the number of people who log into Facebook six days a week. I’m not going to get into whether this is good or bad here, but it certainly shows that what you are doing, and how you are doing it, is very important to Facebook.

      Can we leverage these data points to follow a movement like Meatless Monday to encourage people to not use Facebook two days a week to cause this data analysis to crash?

      Anything that is measured can be gamed. But there's also the issue of a moving target because Facebook will change it's target which then means the community activism will need to change it's target as well. (This may be fine if the point is community engagement and education as the overall mission, in which case the changing target continually engages people and brings in new people to consider what is happening and why.)

    1. But anything that reduced engagement, even for reasons such as not exacerbating someone’s depression, led to a lot of hemming and hawing among leadership. With their performance reviews and salaries tied to the successful completion of projects, employees quickly learned to drop those that received pushback and continue working on those dictated from the top down.

      If the company can't help regulate itself using some sort of moral compass, it's imperative that government or other outside regulators should.

    2. In 2017, Chris Cox, Facebook’s longtime chief product officer, formed a new task force to understand whether maximizing user engagement on Facebook was contributing to political polarization. It found that there was indeed a correlation, and that reducing polarization would mean taking a hit on engagement. In a mid-2018 document reviewed by the Journal, the task force proposed several potential fixes, such as tweaking the recommendation algorithms to suggest a more diverse range of groups for people to join. But it acknowledged that some of the ideas were “antigrowth.” Most of the proposals didn’t move forward, and the task force disbanded. Since then, other employees have corroborated these findings. A former Facebook AI researcher who joined in 2018 says he and his team conducted “study after study” confirming the same basic idea: models that maximize engagement increase polarization. They could easily track how strongly users agreed or disagreed on different issues, what content they liked to engage with, and how their stances changed as a result. Regardless of the issue, the models learned to feed users increasingly extreme viewpoints. “Over time they measurably become more polarized,” he says.
    3. In an internal presentation from that year, reviewed by the Wall Street Journal, a company researcher, Monica Lee, found that Facebook was not only hosting a large number of extremist groups but also promoting them to its users: “64% of all extremist group joins are due to our recommendation tools,” the presentation said, predominantly thanks to the models behind the “Groups You Should Join” and “Discover” features.
    4. “When you’re in the business of maximizing engagement, you’re not interested in truth. You’re not interested in harm, divisiveness, conspiracy. In fact, those are your friends,” says Hany Farid, a professor at the University of California, Berkeley who collaborates with Facebook to understand image- and video-based misinformation on the platform.
  43. Feb 2021