Marketers have been told that attribution is a data problem -- “Just get the data and you can have full knowledge of what’s working!” -- when really it’s a data modeling problem. The logic of your attribution model, what the data represents about your business, is as important as the data volume. And the logic is going to change based on your business. That’s why so many attribution products come up short.
attribution isn't a data problem, it's a data modeling problem]] - it's not just the data, but what the data represents about your business.