Third, content collapse puts all types of information into direct competition. The various producers and providers of content, from journalists to influencers to politicians to propagandists, all need to tailor their content and its presentation to the algorithms that determine what people see. The algorithms don’t make formal or qualitative distinctions; they judge everything by the same criteria. And those criteria tend to promote oversimplification, emotionalism, tendentiousness, tribalism — the qualities that make a piece of information stand out, at least momentarily, from the screen’s blur.
This is a terrifically painful and harmful thing. How can we redesign a system that doesn't function this way?