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  1. Jun 2024
  2. May 2024
    1. 2023 Production Gap Report: Die USA, Russland und Saudi-Arabien planen wie die Mehrheit der 20 am meisten fossile Brennstoffe produzierenden Staaten, 2030 mehr Öl zu fördern als je zuvor. Indien will die Kohleproduktion bis 2030 verdoppeln, Kanada die Öl- und Gasförderung in 25 Jahren um 25% steigern. Brasilien will in 10 Jahren die Ölproduktion um 2/3, die Gasproduktion um 100% steigern. China, Deutschland, Großbritannien und Norwegen wollen die Produktion reduzieren. https://www.nytimes.com/2023/11/09/climate/coming-soon-more-oil-gas-and-coal.html

    1. Die Pläne der Kohle-, Öl- und gasproduzierenden Staaten zur Ausweitung der Förderung würden 2030 zu 460% mehr Kohle, 83% mehr Gas und 29% mehr Ölproduktion führen, als mit dem Pariser Abkommen vereinbar ist. Der aktuelle Production Gap Report der Vereinten Nationen konzentriert sich auf die 20 stärksten Verschmutzer-Staaten, deren Pläne fast durchgängig in radikalem Widerspruch zum Pariser Abkommen stehen. https://www.theguardian.com/environment/2023/nov/08/insanity-petrostates-planning-huge-expansion-of-fossil-fuels-says-un-report

      Report: https://productiongap.org/

  3. Apr 2024
    1. Mehr als 1000 große Müllkippen weltweit sind immer wieder gefährliche Methan-Leck, vor allem wegen organischer Abfälle. Besonders viele von ihnen befinden sich in Südasien, aber auch in Argentinien und Spanien. Der Guardian hat entsprechende Satellitendaten auswerten lassen, die bis 2019 zurückgehen, stellt die Ergebnisse in einer Infografik dar und gibt Hintergrundinformationen. Studien besagen, dass sich die Methan-Emissionen nicht gemanagter Müllkippen bis 2050 verdoppeln könnten https://www.theguardian.com/environment/2024/feb/12/revealed-the-1200-big-methane-leaks-from-waste-dumps-trashing-the-planet

  4. Feb 2024
  5. Nov 2023
    1. In Delhi wurden die Schulen ein weiteres Mal wegen der akuten Luftverschmutzung geschlossen. Hauptursache ist Kohleverbrennung. Der Grenzwert für die besonders gefährlichen PM 2,5-Partikel wurde um das 35fache überschritten. In den vergangenen 7 Jahren stiegen in Indien die Emissionen pro Einwohner um 29%. 2020 starben ca 1,67 Millionen Menschen in Indien durch Luftverschmutzung. https://www.liberation.fr/environnement/pollution/inde-delhi-suffoque-encore-et-toujours-sous-la-pollution-les-ecoles-ferment-pour-deux-jours-20231103_WQ22QAO745BQ5GOGW7JPNB4SXY/

  6. Oct 2023
  7. Sep 2023
    1. Die jetzt schon übernutzten Grundwasservorräte in Indien werden durch die globale Erhitzung ab etwa 2040 dreimal so schnell abnehmen wie bisher, wenn sich die landwirtschaftlichen Methoden nicht radikal verändern. Die wachsenden Monsunregenfälle können nicht ausgleichen, was durch trockene Winter und mehr Verdunstung verloren geht. https://www.nytimes.com/2023/09/01/climate/india-groundwater-depletion.html

      Studie: https://www.science.org/doi/10.1126/sciadv.adi1401

  8. Aug 2023
    1. Der indische Konzern Adani, der von der gleichnamigen Familie kontrolliert wird, hat offenbar über Jahre in seine eigenen Aktien investiert, um die Kurse hochzutreiben. Adani gehört zu den Firmen, die durch Investitionen in Kohle und Flughäfen maßgeblich zum Wachstum der Emissionen beitragen. Sie hat enge Beziehungen zum indischen Präsidenten Modi, dessen Regierung Schutz der Interessen von Adani vorgeworfen wird. https://www.theguardian.com/world/2023/aug/31/modi-linked-adani-family-secretly-invested-in-own-shares-documents-suggest-india

      Mehr zu Adani: https://hypothes.is/search?q=tag%3A%22actor%3A%20Adani%22

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  9. Jul 2023
  10. May 2023
    1. Eine noch nicht verabschiedete Regierungsvorlage sieht vor, dass Indien keine weiteren Kohlekraftwerke baut. Die im Bau befindlichen Anlagen werden 28 zusätzliche Gigawatt produzieren. taz-Artikel mit Angaben zur Kohleenergie in Indien. https://taz.de/Kohleausbaustopp-in-Indien/!5930159/

  11. Apr 2023
    1. Mehrere indische Bundesstaaten sind auch in diesem Jahr wieder einer extremen Hitzewelle ausgesetzt. Viele andere Länder, vor allem in Asien,leiden unter Sandstürmen oder andern Extremwetterereignissen sowie einer deutlich erhöhten Luftverschmutzung. https://www.theguardian.com/environment/2023/apr/17/weather-tracker-india-temperatures-hit-40c-heatwave-continues

  12. Feb 2023
    1. Before deciding to get a bachelor’s or master’s degree in engineering, it is wise to become acquainted with the curriculum. These programs may put you on the path to a prosperous profession and payoff in more ways than one.
    1. High February temperatures have India already bracing for more heatwaves Karishma Mehrotra, The Washington Post

      Indien verzeichnet die frühesten je festgestellten Hitzewellen. Der verkürzte Frühling gefährdet die Lebensmittelversorgung. Da der Strombedarf durch die Hitze steigt, wird in Kraftwerken wesentlich mehr importierte Kohle verfeuert.

  13. Jan 2023
    1. https://www.youtube.com/watch?v=WIfH-iSGa5M

      2021-05-12

      Dr. Hanan Harif started out as a Geniza scholar but is now a biographer of Shlomo Dov Goitein.

      In the 1920s Goitein published his only play Pulcellina about a Jewish woman who was burned at the stake in France in 1171.

      Had a friendship with Levi Billig (1897-1936)

      You know very well the verse on Tabari that says: 'You wrote history with such zeal that you have become history yourself.' Although in your modesty you would deny it, we suggest that his couplet applies to yourself as well." —Norman Stillman to S.D. Goitein in letter dated 1977-07-20

      Norman Stillman was a student of Goitein.


      What has Hanan Harif written on Goitein? Any material on his Geniza research and his note cards? He addressed some note card material in the Q&A, but nothing direct or specific.

      Goitein's Mediterranean Society project was from 1967-1988 with the last volume published three years after his death. The entirety of the project was undertaken at University of Pennsylvania.

      The India Book, India Traders was published in 2007 (posthumously) as a collaboration with M.A. Friedman.

      Goitein wrote My Life as a Scholar in 1970, which may have some methodological clues about his work and his card index.

      He also left his diaries to the National Library of Israel as well and these may also have some clues.

      His bibliography is somewhere around 800 publications according to Harif, including his magnum opus.

      Harif shows a small card index at 1:15:20 of one of Goitein's collaborators (and later rival) Professor Eliasto (unsure of this name, can't find direct reference?). Harif indicates that the boxes are in the archives where he's at (https://www.nli.org.il/en/discover/archives/archives-list ? though I don't see a reasonable name/materials there, so perhaps it's at his home at Rothberg International School of the Hebrew University of Jerusalem).

    1. It is, however, important to keep in mind that, reflecting the trajectory ofGoitein’s study of the Geniza, there are often two sets of cards for a givensubject, one general and one related to the India Book.44

      Goitein, “Involvement in Geniza Research,” 144.

      Goitein's cards are segmented into two sets: one for subjects and one related to the India Book.

  14. Dec 2022
    1. https://www.google.com/books/edition/India_Traders_of_the_Middle_Ages/WMj5aFA3bjQC?hl=en

      I've seen a few references to Goitein's "India book". This seems to be the referent, which somehow never seems to be called by title, even in contexts of academics who love citations. Is it shorthand? Was the book published posthumously? (2008, so yes)

      Wikipedia calls it out as such as well...

      India Traders of the Middle Ages: Documents From the Cairo Geniza (ISBN 9789004154728), 2008 (also known as "India Book")

  15. Nov 2022
    1. Einige positive Signale in Zusammenhang mit der COP27: Indonesien verzichtet auf Kohlekraftwerke und plant einen Emissionspeak für 2030. Brasiliens Präsident Lula da Silva will den Regenwald schützen – mit Finanzierung durch die Industrieläner. Einer neuen Studie zufolge könnte wegen der Entwicklung erneuerbarer Energien die Dekarbonisierung in Europa, Indien und China schneller verlaufen als zur Zeit offiziell angekündigt.

      Studie von Energy and Climate Intelligence: https://eciu.net/analysis/reports/2022/the-big-four-are-major-emitters-downplaying-their-climate-and-clean-energy-progress

  16. Oct 2022
    1. Hire The Best Full Stack Developers

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  17. Aug 2022
    1. This is an Appium plugin designed to manage and create driver session on connected android devices and iOS Simulators. Why Appium Device Farm? Automatically detects connected Android, iOS Simulators and Real devices before session creation and maintains it in device pool. Dynamically allocates a free device from device pool while creating driver session. Updates the device pool with a new device during test execution. Allocates random ports for parallel execution.

      I believe this is software for a lot of mobile phones that recycle IP addresses (as they are unque alledgedly) and are more reliablu than proxies. Then all kinds of nefarious activities is emplyed on these mobile phones. this happens in countries like india/bangladesh ithink. perhaps there could be a better use for this infrastructure... appium device farm

  18. Jul 2022
    1. SEO Services Company in India – Contributing to the Growth of Your Business

      In the digital workspace, SEO Services Company in India is crucial for businesses of all sizes and kinds. From business growth to long-term success and higher ROI, these services play a key role for any business.

  19. Jun 2022
    1. Expected to come into force on June 27, India's new data retention law will force VPN companies to keep users' data - like IP addresses, real names and usage patterns - for up to five years. They will also be required to hand this information over to authorities upon request. 

      Some draconian Indian data-retention laws are coming.

  20. Apr 2022
    1. National School of Journalism and Public Discourse

      "National School of Journalism (NSoJ) is a highly selective J-school that identifies and trains India's best journalistic talents. Our newsroom-focused curriculum, in-house digital news portal, expert faculty members and unparalleled industry connections prepare our students for successful careers in broadcast, print and convergence journalism." Visit website >

    1. Max Roser. (2021, April 4). Confirmed cases in India are rising very rapidly. • It does not appear to be an increase in testing, the positive rate has increased from less than 2% to more than 6%. • Deaths are also rapidly increasing. You find all metrics about all countries here: Https://t.co/YcMAq5ooMb https://t.co/6EQRKhKjYP [Tweet]. @MaxCRoser. https://twitter.com/MaxCRoser/status/1378486286047182849

    1. ReconfigBehSci on Twitter: ‘RT @suhasinih: After UK puts India on red list, US CDC tells citizens to avoid all travel to India. No travel ban yet, however. Https://t.c…’ / Twitter. (n.d.). Retrieved 23 April 2021, from https://twitter.com/SciBeh/status/1384496618158792704

    1. Prof. Christina Pagel. (2021, May 3). THREAD: Update on B.1.617 (‘India’) variant in England using latest data from the Sanger institute. This data excludes sequenced cases from travellers & surge testing so ‘should be an approximately random sample of positive tests in the community’ TLDR: warning signs! 1/10 https://t.co/0UzhM8GNIA [Tweet]. @chrischirp. https://twitter.com/chrischirp/status/1389273187586875396

    1. Dr Emma Hodcroft. (2021, May 2). 🗓️https://t.co/wVE7ubYBoy is updated🗓️, with some cool new additions: - B.1.617.1/2 are added as 20A/S:154K & 20A/S:478K 🎉—Beautiful new name table 📑🍾—Mutation list displayed in full as a ‘side-sausage’🌭 Let’s take a tour... 😁 1/7 [Tweet]. @firefoxx66. https://twitter.com/firefoxx66/status/1388921325411053569

    1. (1) ReconfigBehSci on Twitter: ‘RT @ScottGottliebMD: The U.K. is experiencing a growing surge of COVID infections with a new variant that appears more pathogenic, and that…’ / Twitter. (n.d.). Retrieved 21 June 2021, from https://twitter.com/SciBeh/status/1402048528189300737

  21. Mar 2022
  22. Feb 2022
    1. இந்திய அளவில் என் பிரியத்துக்குரிய பயணக்கட்டுரையாளர்கள் மூவர். முதன்மையானவர் தாகூர். அன்றும் இன்றும் இந்தியமொழிகளின் மகத்தான பயணக்கட்டுரையாளர் அவரே. அவருடைய செல்வ வளம் அவரை தொடர் பயணியாக வாழ வழிவகுத்தது. இமையமலைகளில் ஆப்ரிக்க பழங்குடி நிலங்களில் அரேபிய பாலையில் என அவர் பயணம் செய்துகொண்டே இருந்தார். குறிப்பாக அவருடைய ஆவிக்கப்பல் பயணங்கள் எனக்கு பெரும் கனவென நினைவில் நீடிக்கின்றன. இரண்டாமவர் காகா காலேல்கர். இந்தியாவின் அத்தனை ஆறுகளையும் ஏரிகளையும் நேரில் சென்று பார்த்து அவர் எழுதிய ‘ஜீவன்லீலா’ என்ற நூல் ஒரு பெரும்படைப்பு. மலையாளத்தில் ஞானபீடப் பரிசுபெற்ற எழுத்தாளரான எஸ்.கே.பொற்றேக்காட் எழுதிய பயணக்கட்டுரைகள் எல்லாம் பெரும்புனைவுகளுக்கு நிகராக உளம் கவர்பவை.

      Tagore as itinerary travel writer

  23. Jan 2022
    1. But why is this blank? One interpretation  is that they left it blank to show that God,   the Supreme power has no definite shape, size  or form. Many people think Hinduism is only   about Idol worship and polytheism, but even during  ancient times, Hinduism acknowledged and discussed   00:05:19 other philosophies like God is formless, this is  called Nirakara & Nirguna during ancient times.   Hinduism even discusses atheism, theosophy

      Hinduism evidence for nirguna and atheism

      • rotating-pillar
      • empty space
    1. the House may declare vacant the seat of a member who is absent for 60 days without permission, to wonder whether any suspension could traverse beyond this 60-day limit.

      suspension of MLAs

  24. Dec 2021
    1. majorly married within their gotra

      This makes little sense, because in most parts of India, people seek to avoid marrying within their gotra (seeing that as marrying within their own family).

    1. An American Geologist has stated about this mountain thus:- “Arunachala should have been thrown up by the earth under the stress of some violent volcanic eruption in the dim ages before even the coal-bearing strata were formed.

      tiruvannamalai formation genesis

      • புவி அண்டத்தில் உருவான பிண்டம்
    2. Tiruvannamalai was a fire (Agni) mountain in Krathayuga, Gold (Swarna) mountain in Thrathayugha, Copper (Thambra) mountain in Duvaparayuga and rock mountain in this Kaliyuga.
      • திருவண்ணாமலை தொன்மம்
    1. Find the Best Startup consulting firms in India

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    1. Thiruvengadam, R., Awasthi, A., Medigeshi, G., Bhattacharya, S., Mani, S., Sivasubbu, S., Shrivastava, T., Samal, S., Rathna Murugesan, D., Koundinya Desiraju, B., Kshetrapal, P., Pandey, R., Scaria, V., Kumar Malik, P., Taneja, J., Binayke, A., Vohra, T., Zaheer, A., Rathore, D., … Garg, P. K. (2021). Effectiveness of ChAdOx1 nCoV-19 vaccine against SARS-CoV-2 infection during the delta (B.1.617.2) variant surge in India: A test-negative, case-control study and a mechanistic study of post-vaccination immune responses. The Lancet Infectious Diseases, S1473309921006800. https://doi.org/10.1016/S1473-3099(21)00680-0

  25. Nov 2021
    1. 18 அடி நீளம் கொண்ட மூலவர் சிலையை 12 ஆயிரம் சாளக்கிராம கற்களைக் கொண்டும், ‘கடுசர்க்கரா’ என்னும் அஷ்டபந்தன கலவையாலும் உருவாக்கியுள்ளனர்.

      Padmanabhaswamy statue specification

    1. Looking for a property?

      Do you want to buy property in India? Are you looking for best-in-class residential and commercial properties for sale in Delhi NCR, Lucknow, Pune, Mumbai, Bangalore, Gurgaon, and Noida? Well, you have landed in the correct place.

    1. Dhar, M. S., Marwal, R., VS, R., Ponnusamy, K., Jolly, B., Bhoyar, R. C., Sardana, V., Naushin, S., Rophina, M., Mellan, T. A., Mishra, S., Whittaker, C., Fatihi, S., Datta, M., Singh, P., Sharma, U., Ujjainiya, R., Bhatheja, N., Divakar, M. K., … Rakshit, P. (n.d.). Genomic characterization and epidemiology of an emerging SARS-CoV-2 variant in Delhi, India. Science, 0(0), eabj9932. https://doi.org/10.1126/science.abj9932

    1. The table below shows that, in most places, the number of excess deaths (compared with our baseline) is greater than the number of covid-19 fatalities officially recorded by the government.

      India is not included in this super-usefull Excess Mortality table.

  26. Oct 2021
    1. Coronavirus Pandemic Data Explorer. (n.d.). Our World in Data. Retrieved March 3, 2021, from https://ourworldindata.org/coronavirus-data-explorer

      is:webpage lang:en COVID-19 graph case death Germany Sweden UK Afghanistan Africa Albania Algeria Andorra Angola Anguilla Antigua Barbuda Argentina Armenia Asia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia Herzegovina Botswana Brazil Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Colombia Comoros Congo Costa Rica Cote d'ivoire Croatia Cuba Cyprus Czechia Democratic Republic of Congo Denmark Djobouti Dominica Dominician Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Eswatini Ethiopia Europe Europian Union Faeroe Islands Falkland Islands Fiji Finland France Gabon Gambia Georgia Ghana Gibraltar Greece Greenland Grenada Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Madagascar Malawi Malaysia Maldives Mali Malta Mashall Islands Mauritania Mauritius Mexico Micronesia Moldova Monaco Mongolia Montenegro Morocco Mozambique Myanmar Namibia Nepal Netherlands New Zealand Nicaragua Niger Nigeria North America North Macedonia Northern Cyprus Norway Oceania Oman Pakistan Palestine Panama Papua New Guinea Paraguay Peru Philipines Poland Portugal Qatar Romania Russia Rwanda Saint Helena Saint Kitts and Nevis Saint Lucia Saint Vincent Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South America South Korea South Sudan Spain Sri Lanka Sudan Suriname Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Togo Trinidad Tobago Tunisia Turkey Turks and Caicos Islands Uganda Ukraine United Arab Emirates USA Uruguay Uzbekistan Vanuatu Vatican Venezuela Vietnam World Yemen Zambia Zimbabwe test vaccine chart map table data case fatality rate mortality

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  27. Sep 2021
  28. Aug 2021
  29. Jul 2021
  30. Jun 2021
    1. Wall, E. C., Wu, M., Harvey, R., Kelly, G., Warchal, S., Sawyer, C., Daniels, R., Hobson, P., Hatipoglu, E., Ngai, Y., Hussain, S., Nicod, J., Goldstone, R., Ambrose, K., Hindmarsh, S., Beale, R., Riddell, A., Gamblin, S., Howell, M., … Bauer, D. L. (2021). Neutralising antibody activity against SARS-CoV-2 VOCs B.1.617.2 and B.1.351 by BNT162b2 vaccination. The Lancet, 0(0). https://doi.org/10.1016/S0140-6736(21)01290-3

  31. May 2021
    1. Dr. Tom Frieden. (2021, April 30). Globally, the end of the pandemic isn’t near. More than a million lives depend on improving our response quickly. Don’t be blinded by the light at the end of the tunnel. There isn’t enough vaccine and the virus is gathering strength & speed. Global cooperation is crucial. 1/ [Tweet]. @DrTomFrieden. https://twitter.com/DrTomFrieden/status/1388172436999376899

    1. Piyush Goyal India: Mister of Railways; Commerce and industry, Consumer, Food and Distribution Affairs 2:51AM CST

      • Media in the west is blowing Indias situation out of proportion.
      • Also mentions the need for speed. Won't deal with negotiations for a few months only to start at square one.
    1. Ian bremmer on Twitter: “Seychelles is most vaccinated country in the world...but right now has more COVID cases per capita than India (!). How is that possible? Most vaccines used are Sinopharm. Which significantly reduces serious illness/death...but doesn’t do much to reduce transmission.” / Twitter. (n.d.). Retrieved May 11, 2021, from https://twitter.com/ianbremmer/status/1391751797770006534

  32. Apr 2021
    1. The spices coming from India are brought to this city of Chos [Al-Qusayr, Egypt]. Then, they are taken to Babylon [Al-Fustat, Egypt] and Alexandria.

      The Indian trade route was as still influential due too the high demand of silk and spice. Usually the trade was through port hopping from merchants. As most at this time period merchants were scared of the sea so they would costal hop. That's how India got brought trade to Al Qusayr and to Al Fustat..

    1. ReconfigBehSci on Twitter: “There is a Twitter account for the Great Barrington Declaration. It is totally silent on what is presently unfolding in India. Is it really possible to watch the surge there and in Brazil and not feel challenged in your beliefs about herd immunity? For otherwise smart people?” / Twitter. (n.d.). Retrieved April 25, 2021, from https://twitter.com/SciBeh/status/1384794607997890560

  33. Mar 2021
    1. Gita Gopinath. (2021, March 26). Here is a snapshot of the largest producers of vaccines. Much more supply is in the pipeline but all countries will need to share. It is essential to vaccinate the most vulnerable in the world now for the benefit of everyone. The pandemic is not over until it is over everywhere https://t.co/udBMkw6Pnl [Tweet]. @GitaGopinath. https://twitter.com/GitaGopinath/status/1375557532224225282

  34. Feb 2021
    1. Nick Brown. (2020, November 27). A researcher reads an online news article about a family suicide in another country and writes it up more or less verbatim as a ‘case report’, with a spurious reference to homicide. WTF @wileyglobal? 10.1111/ppc.12686 News article (trans by Google in pic): Https://t.co/uPZeRPN4jg https://t.co/tHW1XQGRyl [Tweet]. @sTeamTraen. https://twitter.com/sTeamTraen/status/1332413218271195137

  35. Jan 2021
    1. In our time, machine learning conference attendance and submission rates continue to compound, often outstripping the doubling of Moore's law the discipline relies on to make any forward progress. The quality of results in these and other fields since the vast expansion of their communities has not increased.

      Just wait until you see what publishers have planned for India and China

  36. Nov 2020
    1. They use inclusive language by using no language at all, sometimes the best way to communicate are our actions, this add is meant to be seen by many and people wouldn't understand if there was one language spoken, this lack of language makes the advertisement inclusive of all. Additionally our actions are a honest representation of the people we are and I believe that in a advertisement meant to represent emotions and bonds there is no better language than our purest form of expression, body language.

    2. The advertisement is completely pathos since it tries to form a emotional connection with the viewer by using such emotional and happy scenes, making the viewer remember the happy and good times they had when they were together with the people they held dear or when meeting new people. It wants the viewer to remember the good times they had while drinking a coke and promote the idea that they are missing out on happiness because they are lacking a coke.

    3. Target audience: the target audience is everyone. No matter who you are Coca-Cola tries to connect itself with everyone by forming a close relationship by writing impactful, fun and friendly things on their bottles.

    4. Explicit: Convey to others that forming new bonds and overcoming social barriers and/or cultural walls is very easy, creating a better society.

      Implicit: To promote the consumption of coke by associating coke with family friends and relationships and connecting with their consumers

    5. 0:10 -The older man places a coke on the table and turns it around, the bottle has the word "Friends" inscribed on it. The fact that the bottle has such word inscribed makes the viewer want to buy one since it is a very striking word, it makes you think of home and the people you hold dear.

    6. 0:21 the young man accepts the old mans friend request through the phone, this has never been seen in other advertisement of coke but as times change people change and many friendships and relationships have and are currently being created through the internet , this tells the audience that coke is always adapting to us and that it will always be by our side no matter when.

    7. The way they used men of very different ages represents that coke can break the barrier of time, since it is usually said that the disparity between generations and their way of thinking is not easily overcome. But thanks to the ad we see that Coke Transends this barrier of time creating new never thought possible bonds.

    8. 0:16 we get a top view where the coke is perfectly placed in the middle of the table braking the "wall" that keeps both men apart form each other .

    9. the "Share a Coke" slogan has a strong call to action it is incentivizing the audience to purchase one for the purpose of giving it to another like how you give chocolates to someone important to you on valentines, this would be the same idea.

    10. 0:20 the coke is placed in a way that it is perfectly lighted up and in the mid point between both men this could be said that the coke is braking the ice between them or the cultural wall in between as it is literally the reason why both men start to interact with one another.

    11. This advertisement is also a critique against racism around the world, it implies that no matter who you are, what your background is and the different thoughts and believes you have, we should create new bonds, not destroy them. This is seen by the way the young man quickly develops a friend ship with the older man, with just the simple act of sharing a drink.

    12. The lack of speech is also very note worthy since it gives off the idea that forming new bonds is very simple, such that there is no need to talk. It is a critique to society as it implies that the only thing separating us from having a world where no one is less than others is our ego and our own human complex.

    13. The lighting used in this advertisement is very bright in order to set up the very friendly atmosphere shown in the video, this hooks the viewer since it gives off happiness and good vibes, which people feel more attracted to. It also represents the theme of the ad which is creating and strengthening bonds.

    14. 0:21 both the man and the young man grab the coke, this is symbolic because it is as implying that the man in conveying his emotions and thoughts to the coke before the young man drinks it, when the young man drinks its he sighs and looks at the old man in a more friendly way as if implying that he can now understand him in a more deeper way since he literally drank the old mans thoughts through the coke.

    15. Through out the whole commercial there is no verbal interaction between the old man and the younger one, implying that forming new relationships and meeting new people is very simple to the point that you don't even have to talk. This lack of conversation is also very clever since it can be said that the man is conveying his emotions and feelings to the younger one through the coke as saying that when share a coke you are sharing more than a drink you are sharing emotions

    16. 0:13 the older man makes a facial gesture which conveys to us that he is telling the younger one to "go ahead" and drink the coke, which he is only willing to sheared if the youngest becomes friends with him.

    17. 0:15 the youngest looks at the old man and there is a pause, as if he were thinking about the repercussions of becoming friends with the man, but realizes that there are non.

    18. 0:15 - the music used has a very high pitch and is very fast as implying that the youngest has to make up his mind quickly. This creates suspense on the viewer since it makes us wonder what will he choose, ignore the man or make friends with him.

    19. 0:16 - 0:20 - The music pauses and the youngest grabs his phone, this leaves the view confused on what is happening, they start thinking that he decided on ignoring the old man, which would be very shocking because it would not follow the natural order of mainstream media in where usually they would become friends instantly, this is something unexpected and pulls the viewers attention.

    20. 0:25-0:27 - The music starts playing aging, it has a very repetitive rhythm, each interval is grater than the one before, like if we were approaching the climax of this short interaction between this two men.

    21. 0:28 - the repetitive music is gone and a cheerfully melody is introduced, this melody makes the viewer think that there will be a happy conclusion, which proves to be correct since. the older man receives a text message form the youngest that his friend request has been approved.

    22. 0:37-0:40 - after the youngest drinks the coke he puts it down and a text shows up next to the bottle which reads "share a coke with..." and the label of the bottle which previously said friend changes to dad, dude, bro etc. This implies to the viewer that coke is meant to be shared no only to create bonds with others as seen through the commercial, but it is also used to strengthen bonds between people you hold very close to you, as if implying that when sharing a coke there is no boundaries between people.

    23. 0:01- two men sitting in a train, the train implies that they are from different places traveling somewhere. They have different ethnicities and backgrounds

  37. Oct 2020
  38. Sep 2020
  39. Aug 2020
    1. Malani, A., Soman, S., Asher, S., Novosad, P., Imbert, C., Tandel, V., Agarwal, A., Alomar, A., Sarker, A., Shah, D., Shen, D., Gruber, J., Sachdeva, S., Kaiser, D., & Bettencourt, L. M. A. (2020). Adaptive Control of COVID-19 Outbreaks in India: Local, Gradual, and Trigger-based Exit Paths from Lockdown (Working Paper No. 27532; Working Paper Series). National Bureau of Economic Research. https://doi.org/10.3386/w27532

  40. Jul 2020
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  44. Feb 2020