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This is one of the core points Barron is making in the article - the cutesy design choices these companies make are not a whimsical design decision made off the cuff, but the end result of many deliberate UI and UX choices to shore up their image, which helps to counteract against any negative press they might receive.

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Différents groupes d'acteurs de l'université

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<small><cite class='h-cite via'>ᔥ <span class='p-author h-card'>hyperlink.academy</span> in The Future of Textbooks (<time class='dt-published'>03/18/2021 23:54:19</time>)</cite></small>

I wonder something related, but even broader, "How do we get everyone to work in public?"

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